#614: From Soles to Sales: The Business of Shoes with Chinese Laundry

Boutique Chat

English - June 18, 2024 10:00 - 26 minutes - 64.5 MB - ★★★★★ - 819 ratings
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Sarah Zurell, Chief Marketing Officer at Chinese Laundry, steps into the spotlight today to explain how footwear can transform not just your outfit, but your entire outlook. From understanding customer preferences through surveys and emails to showcasing shoes alongside outfits, Sarah shares her expertise in making the shopping experience seamless for your customers. She reveals why seeing shoes on feet is crucial for sales and how smart merchandising can enhance customer satisfaction.

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