Boutique Chat artwork

Boutique Chat

163 episodes - English - Latest episode: 8 days ago - ★★★★★ - 523 ratings

Real life strategy, growth hacks, proven marketing advice, and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business.

Entrepreneurship Business Management marketing boutiquetips businessstrategy fashionbusiness fashionindustry retail
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Episodes

#312: Lessons from Scaling a Mega Boutique

May 04, 2021 14:00 - 1 hour - 56.3 MB

Need advice on starting a boutique? Want to learn how to scale your already growing boutique? This episode is for every boutique owner- no matter what stage you are at! NanaMacs started in a single room in the Shute's home. They have now grown into 40K sq ft warehouse. Tune in to hear their story and their advice for boutique owners! Join Jeremy and Suzy, plus even more incredible speakers at this years 2021 Boutique Summit: https://theboutiquehub.com/the-boutique-summit-2021/ Watch this...

#311: Self Love: The Secret to Success

April 27, 2021 11:00 - 49 minutes - 45 MB

Are you hustling for your worth? Are you a high-achieving woman that feels like you are on the hamster wheel, you always are on to the next goal, and you struggle to put yourself before your business & loved ones? In today's episode Chrystal goes over how you can feel personal fulfillment, how to deal with negative coping mechanisms, and how to find peace in your journey. We aren't lying when we say this episode is life-changing! Episode Rundown: 00:07:48 What is a Self Love Coach 00:08...

#310: Ecommerce Marketing Strategies for Small Businesses

April 20, 2021 15:51 - 42 minutes - 38.9 MB

What are quick and easy tips that can get you on the road to eCommerce success? In today's episode, Jessica gives us all the details on how to make it happen. She covers topics like email marketing, website design, SEO, and Google Analytics. Bring along a notebook because you are going to want to jot down these motivating and easily digestible tips! Episode Rundown: 00:06:21 3 Ways to Make More Money in Your Business  00:10:27 Email Marketing 00:16:29 Video Marketing 00:22:11 Website Des...

#309: How to Build a Successful Team

April 13, 2021 15:49 - 40 minutes - 37.3 MB

Many entrepreneurs are scaling their business and find themselves scrambling to hire an employee. Or there wasn't time to create the proper procedures and protocol when hiring and onboarding their employees. Today Sara covers how to hire, how to onboard, and what to do when you lose an employee. But that's not all, tune in to hear more dynamite tips from Sara! Episode Rundown:  00:05:56 What Are You Passionate About, What's Holding You Back 00:11:35 Hiring 00:18:34 Onboarding 00:24:07 Team...

#308: Should I Sell My Business?

April 06, 2021 17:21 - 59 minutes - 54.6 MB

Have you made plans for the future of your business? When will be the right time to sell your business? Lorinda has years of experience in owning and selling multiple successful businesses, including the legendary Gypsy Soule. Today she gives us all the details on how she made it happen! Episode Rundown: 00:03:52 Business Background 00:06:57 Selling Wholesale 00:09:37 Starting a Second Business 00:13:35 Private Labeling 00:21:06 Getting Knocked-off 00:29:38 The Importance of Relationship...

#307: How to Maximize the Viral Potential of Your Content

March 30, 2021 15:40 - 41 minutes - 37.6 MB

Have you had a product that is on the verge of going viral? Do you want to know how to keep the buzz going? Well, Angela has experience in having her products go viral, and in this episode, she explains what she does to maximize the buzz she is receiving. She also discusses moving from a brick & motor to an online business, Facebook ads, and how she builds a community around her brand. Tune in to hear Angela's secrets to success! Episode Run-Down: 00:06:54 Splitting Ways with a Business Pa...

#306: Simple Strategies for Business Success

March 23, 2021 13:32 - 38 minutes - 35.1 MB

After over 11 years of owning a Boutique, Nicole explains how sometimes going back to the basics can transform your business. She goes over how she pivoted during the pandemic, the importance of building a community, and how she utilizes time blocking. Tune in to get more details on Nicole's journey as a successful boutique owner! Episode Run-Down: 00:04:31 How I Started My Boutique 00:11:52 Back to the Basics 00:13:35 Facebook Live 00:15:44 Building Community 00:23:33 My Weekly Schedule ...

#305: How to Use Data to Grow Your Boutique & Advice on Selling Shoes

March 16, 2021 16:24 - 48 minutes - 44.7 MB

Ashley has been in business for over 13 years and she is known for her expertise in selling shoes. She goes over the reports she uses for inventory decisions, managing purchase orders, and lessons from selling shoes. But that's not all, tune in to hear get more advice from this successful boutique owner! Links: https://retailbootcamp.mykajabi.com/retail-bootcamp https://retailbootcamp.mykajabi.com/Instagram%20Masterclass https://theboutiquehub.com/join/boutique/ Episode Rundown: 00:...

#304: Building a Wholesale Brand that Caters to Small Businesses

March 09, 2021 11:00 - 37 minutes - 34.7 MB

Crazy Train Clothing was a major disrupter in the wholesale industry! They came into the market ready to serve those with small businesses. Jentry, CEO of Crazy Train, goes over why she has chosen to do lower minimums and open packs, the controversy of pre-orders, and how a tragic event changed how she runs her business. But that's not all, tune in to get all the details! Episode Rundown: 00:01:35 Crazy Train Background 00:06:12 Pre Packs 00:09:23 Minimums 00:11:50 Inventory Managem...

#303: How to Simultaneously Grow Your Boutique & Personal Brand

March 02, 2021 17:06 - 45 minutes - 41.6 MB

Mallory Fitzsimmons, a former influencer turned boutique owner, goes over influencer marketing and the systems and roles your team needs to scale to 7 figures. She also goes over topics such as analyzing Instagram data, how she scaled her team and the secret to keeping your customers coming back. We won't lie, this episode is filled with GOLD! Bring along your notebook and get ready to take some notes! Episode Run-Down : 00:4:05 Backstory on Being an Influencer  00:14:00 What Makes Your...

#302: How to Grow Your Instagram Account with Shannon Gordon, Social Media Manager at the Boutique Hub

February 23, 2021 16:23 - 36 minutes - 33.7 MB

Today on the Boutique Chat Podcast Shannon Gordon, the Social Media Manager at the Boutique Hub, joins us for How to Grow Your Instagram Account. This episode is filled with Instagram tips that will help boost your business's following and engagement. Shannon goes over topics like content planning, the 5-3-1 method, when you should be posting, and how to stand out from the crowd. Not only does she give some must-know tips for Instagram, but Shannon also goes over the Boutique Hub's newest co...

#302: How to Grow Your Instagram Account

February 23, 2021 16:23 - 36 minutes - 33.7 MB

Today on the Boutique Chat Podcast Shannon Gordon, the Social Media Manager at the Boutique Hub, joins us for How to Grow Your Instagram Account. This episode is filled with Instagram tips that will help boost your business's following and engagement. Shannon goes over topics like content planning, the 5-3-1 method, when you should be posting, and how to stand out from the crowd. Not only does she give some must-know tips for Instagram, but Shannon also goes over the Boutique Hub's newest co...

#301: Building Meaningful Relationships with Your Customers with Ashley McPherson, CEO of Macoma Boutique

February 16, 2021 16:49 - 42 minutes - 39 MB

Today on the Boutique Chat Podcast Ashley McPherson, CEO of Macoma Boutique, joins us for Building Meaningful Relationships with Your Customers. Listen to Ashley's background story where she went from almost giving up on her business to becoming a boutique success story. Ashley discusses her success with Comment Sold selling, how she builds strong relationships with her customers, and why being authentic will make you a profitable business. Tune in to get all the details!

#301: Building Meaningful Relationships with Your Customers

February 16, 2021 16:49 - 42 minutes - 39 MB

Today on the Boutique Chat Podcast Ashley McPherson, CEO of Macoma Boutique, joins us for Building Meaningful Relationships with Your Customers. Listen to Ashley's background story where she went from almost giving up on her business to becoming a boutique success story. Ashley discusses her success with Comment Sold selling, how she builds strong relationships with her customers, and why being authentic will make you a profitable business. Tune in to get all the details!

#300: 7 Ways to Grow in 2021

February 09, 2021 11:00 - 30 minutes - 28.3 MB

We are back and better than ever! It's time to start season 3 with a bang, and that's why our host Ashley Alderson is here to go over 7 Ways to Grow in 2021. Ashley gives us the low-down on the new and incredible things coming in Season 3 of Boutique Chat. She will then go over topics such as intentional relationships, creating a healthy mindset, building your authentic brand, and the importance of focusing on our health and wellness. And there might be some freebies and a giveaway included ...

#300: 7 Ways to Grow in 2021 with Ashley Alderson, CEO of The Boutique Hub

February 09, 2021 11:00 - 30 minutes - 28.3 MB

We are back and better than ever! It's time to start season 3 with a bang, and that's why our host Ashley Alderson is here to go over 7 Ways to Grow in 2021. Ashley gives us the low-down on the new and incredible things coming in Season 3 of Boutique Chat. She will then go over topics such as intentional relationships, creating a healthy mindset, building your authentic brand, and the importance of focusing on our health and wellness. And there might be some freebies and a giveaway included ...

Update on the New Season of the Boutique Chat Podcast

January 06, 2021 03:43 - 2 minutes - 3.8 MB

Are you ready for another incredible season of the Boutique Chat Podcast?! We know we are and we can't wait to share all the new and exciting things coming in 2021. Today our host Ashley Alderson gives a quick update regarding the new season to come! Make sure you check back soon to get more info, see you then!

#290: How to Plan Effectively with Kristy Gayton, CEO of Start Planner

December 22, 2020 19:54 - 35 minutes - 32.4 MB

Today on the Boutique Chat Podcast Kristy Gayton, CEO of Start Planner, joins us for  How to Plan Effectively. Kristy is a productivity expert who wanted a planner that meshed solid business principles with everyday life, so 6 years ago she started her company the Start Planner. Today she will go over the best strategies for mapping out your week, the importance of time blocking, and the mindset needed to achieve your goals. But that's not all, tune in to get all the details! 

#289: 7 Things You Must Do Before The End Of The Year with Ashley Alderson, CEO of The Boutique Hub

December 15, 2020 22:06 - 20 minutes - 18.9 MB

Today on the #BoutiqueChat Podcast our host Ashley Alderson, CEO of The Boutique Hub, does a solo episode on 7 Things You Must Do Before The End Of The Year. As we head into the new year there are some crucial tasks we need to accomplish before the year ends. Ashley will go over how to plan your buying for 2021, what meetings you need to set up, budget planning, reviewing contracts, and so much more! Tune in now to get all the details!  

#288: TikTok Tips for Small Businesses with Brittany Tayvinsky, Owner of 80 Sq Ft Boutique

December 08, 2020 21:26 - 47 minutes - 43.6 MB

Today on the Boutique Chat Podcast Brittany Tayvinsky, Owner of 80 Sq Ft Boutique, joins us for TikTok Tips for Small Businesses. Brittany is known as the traveling boutique owner who had her content go viral on TikTok. In this episode she will cover what type of content is best for small business owners, the hashtags you should be using, tracking your conversions, and so much more! Brittany shares all the secrets to growing your business's following on Tiktok!

287: How to Serve Your Ideal Customer

December 01, 2020 19:21 - 49 minutes - 45.3 MB

Today on the Boutique Chat Podcast Jasmene Bowdry, CEO of SHIFT StyleHouse & The Boutique Teacher, joins us for How to Serve Your Ideal Customer. Jasmene is a fashion and retail leader with over 12 years of experience from corporate companies to entrepreneurial endeavors. She will go over how to cater to your ideal customer, the secret to a perfect assortment plan, must-have apps for Shopify, collaboration tips, and so much more! Tune in to get all the details from this remarkable retail str...

#287: How to Serve Your Ideal Customer with Jasmene Bowdry, CEO of SHIFT StyleHouse & The Boutique Teacher

December 01, 2020 19:21 - 49 minutes - 45.3 MB

Today on the Boutique Chat Podcast Jasmene Bowdry, CEO of SHIFT StyleHouse & The Boutique Teacher, joins us for How to Serve Your Ideal Customer. Jasmene is a fashion and retail leader with over 12 years of experience from corporate companies to entrepreneurial endeavors. She will go over how to cater to your ideal customer, the secret to a perfect assortment plan, must-have apps for Shopify, collaboration tips, and so much more! Tune in to get all the details from this remarkable retail str...

#286: Legal Tips for Small Businesses with Andrea Sager, Founder of Andrea Sager Law

November 24, 2020 16:45 - 50 minutes - 46.6 MB

Today on the #BoutiqueChat Podcast Andrea Sager, Founder of Andrea Sager Law, joins us for Legal Tips for Small Businesses. As an attorney and former boutique owner, Andrea knows all the legal information small business owners may overlook. In today's podcast, she goes over how to choose the right entity, how to avoid infringement, and trademarks. Bring a pencil and paper for this episode because Andrea addresses all the critical legal tips small business owners need to know about! Tune in n...

#285: Tips From a Successful Boutique Owner with Alison Grooms, Owner of Jules & James Boutique

November 17, 2020 21:39 - 57 minutes - 52.7 MB

Today on the #BoutiqueChat Podcast Alison Grooms, Owner of Jules & James Boutique, joins us for Tips From a Successful Boutique Owner. Alison goes over everything and anything you can think of when it comes to owning a boutique. You'll hear her go over lives sales, vendor tips, hiring employees, and what it's like being a mom while running a business. But that' not all, tune in to get all the details on this candid conversation, filled with essential boutique owner tips!

#284: 6 Ways to Celebrate Pink Friday with Our Host Ashley Alderson, CEO of The Boutique Hub

November 10, 2020 16:46 - 12 minutes - 11.8 MB

Today on the #BoutiqueChat Podcast our host Ashley Alderson, CEO of The Boutique Hub, does a solo episode on 6 Ways to Celebrate Pink Friday. Pink Friday, created by The Boutique Hub, is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst. Ashley goes over how boutique owners can participate, tips on how to get your customers involved, and where you can get all the resources to prepare for Pink Friday. Tune in now to get all the deta...

#283: How to Fashion Forecast with Shane Holman, Ariat Senior Director of Global Western Trend and Market Development

November 03, 2020 14:37 - 45 minutes - 42.1 MB

Today on #BoutiqueChat Podcast Shane Holman, Ariat Senior Director of Global Western Trend and Market Development, joins us for How to Fashion Forecast. Not only does Shane work for Ariat, but she is also the owner of Envie Boutique. Shane goes over how to spot trends, details Ariat's boutique line, and tips on carrying footwear. She gives us first-hand insight on the process of trend forecasting to product development, so don't miss out. Tune in now to get all the details!

#282: How to be More Productive with Our Host Ashley Alderson, Founder of The Boutique Hub

October 27, 2020 20:07 - 28 minutes - 26.5 MB

Today on the #BoutiqueChat Podcast our host Ashley Alderson, founder of The Boutique Hub, does a solo episode on How to be More Productive. November's theme at the Boutique Hub is how, as business owners, we can be more productive, and today Ashley gives us the crucial tips on how you can get started. She goes over the three questions you need to ask yourself every day, how to implement time blocking, and what daily habits can transform you into a more productive business owner. But that's n...

#281: Business Success Depends on Knowing Your Numbers with Allen Williams from Heartland Retail

October 21, 2020 02:22 - 52 minutes - 47.7 MB

Today on the #BoutiqueChat podcast Allen Williams from Heartland Retail joins us for Business Success Depends on Knowing Your Numbers. Heartland Retail, formally known as Springboard Retail, is all about empowering brands and retailers to harness their data and sell more. Allen goes over managing multi-channel and multi-store, optimizing your inventory plan, and how you can maximize your customer data to drive profit. But that's not all, tune in to hear more even more tips from Allen!

#280: Holiday Marketing Tips that will Increase Sales with Ashley Alderson, Founder of The Boutique Hub

October 13, 2020 20:34 - 22 minutes - 20.3 MB

Today on the #BoutiqueChat podcast our host Ashley Alderson, founder of The Boutique Hub, does a solo episode on Holiday Marketing Tips that will Increase Sales. Ashley goes over important topics such as margin builders, how to market to every customer type, and how to plan your assortment. But there are even more tips than that, so tune in now to get all the details! Let's finish this holiday season with both peace and profit!

#279: How to Successfully Manage Multiple Storefronts with Jennafer King & Jessica Divine, Founders of The Red Racoon Boutique

October 06, 2020 19:41 - 45 minutes - 41.3 MB

Today on the #BoutiqueChat podcast Jennafer King & Jessica Divine, founders of The Red Racoon Boutique, join us for How to Successfully Manage Multiple Storefronts. The Red Racoon Boutique was Indiana Boutique of the year in 2020, Overall Storefront Boutique of the Year in 2019, and Runner up Storefront in 2018. They go over how they manage their inventory across multiple storefronts, tips for live selling, and how they've created a strong team dynamic. But that's not all, tune in to hear mo...

#278: How to Run a Successful Plus Size Boutique with Letitia Young, Owner of Honey's Child Boutique

September 30, 2020 01:37 - 42 minutes - 38.5 MB

Today on the #BoutiqueChat Podcast Letitia Young, Owner of Honey's Child Boutique, joins us for How to Run a Successful Plus Size Boutique. Letitia was one of the only major plus-size boutiques on the market in 2012, but that didn't stop her from being successful. Today she goes over important topics such as her experience with private labeling, text message marketing, and must know strategies on how to keep your customers coming back. But that's not all, tune in to hear more about Letitia's...

#277: Photography Tips for Boutique Owners with Janzen Tew, Founder of Denim and Velvet

September 22, 2020 16:37 - 46 minutes - 42.8 MB

Today on the #BoutiqueChat Podcast Janzen Tew, Founder of Denim and Velvet, joins us for Photography Tips for Boutique Owners. Denim and Velvet is a one-stop-shop for web design, print & digital advertising, social media, staging, and design. Janzen goes over all the steps needed to get incredible photos for your business. She goes over the best time to shoot, how to pose for photos, camera recommendations, and tips for editing. But that's not all, tune in to hear more!

#276: Strategies for Sustaining Growth with Andrea Glenn, Owner of the Rusty Rose Boutique

September 15, 2020 19:45 - 42 minutes - 38.7 MB

Today on the Boutique Chat Podcast Andrea Glenn, Owner of the Rusty Rose Boutique, joins us for Strategies for Sustaining Growth. Andrea goes over how she's created a successful and sustainable business over the past 10 years, how she pivoted her business during the COVID pandemic, and her experience with vendor events. Tune in to hear more about Andrea's journey in becoming a well-established boutique!  

#275: The Power Of Vision Boards with Lucinda Cross, Entrepreneur and Author

September 09, 2020 01:36 - 48 minutes - 44.1 MB

Today on the Boutique Chat Podcast Lucinda Cross, entrepreneur and author, joins us for The Power Of Vision Boards. Lucinda is the CEO of two personal and professional development companies, Activate Worldwide LLC. and Activate Your Life.org. Today she goes over topics such as how to turn your vision board into reality, unlearning habits and thoughts that don't serve you, and understanding the power of color. You won't want to miss out on this episode's life-changing tips! Tune in now!

#274: MAGIC Goes Digital with Kelly Helfman, President of MAGIC

September 01, 2020 14:59 - 27 minutes - 25.2 MB

Today on the Boutique Chat Podcast Kelly Helfman, President of MAGIC, joins us for MAGIC Goes Digital. Kelly is here to give us all the details on MAGIC's Digital Trade Event. She goes over how often vendors will be adding and updating their products, the 5 categories you can shop, an inside scoop to this year's trends, and how you can get exclusive opportunities for learning on this digital platform. Tune in to hear all the details on MAGIC's all-new buying experience!  

#273: How To Get Media Coverage For Your Business with Christina Nicholson, Founder of Media Maven

August 25, 2020 17:05 - 50 minutes - 46.2 MB

Today on the Boutique Chat Podcast Christina Nicholson, founder of Media Maven, joins us for How To Get Media Coverage For Your Business. Christina goes over how to create newsworthy content, how to get yourself noticed in the media, and how to maximize the media coverage you receive. She covers SOO many more important topics in today's episode, so make sure you don't miss out! Tune in now!

#272: How to Pivot Your Business During the COVID-19 Pandemic with Caitlin Lucian, Owner of Strength & Grace Boutique

August 18, 2020 17:00 - 37 minutes - 34.5 MB

Today on the Boutique Chat Podcast Caitlin Lucian, Owner of Strength & Grace Boutique, joins us for How to Pivot Your Business During the COVID-19 Pandemic. Caitlin goes over topics such as bringing your brick and motor store online, the importance of customer service, and how she has created a community within her business. During these difficult times, it can seem impossible to pick yourself up and keep moving forward, but Caitlin proved the power a positive mindset can have on your busine...

#271: Overcome Your Fear of Video Marketing with Molly Mahoney, Founder of The Prepared Performer

August 11, 2020 21:37 - 1 hour - 55.7 MB

Today Molly Mahoney, founder of The Prepared Performer, joins us for today's Boutique Chat episode Overcome Your Fear of Video Marketing. Molly has a past of being a skilled performer and used her experiences to become a thriving digital growth strategist. Molly goes over how to get higher engagement on your social media content, Facebook live tips, creating gifs, and so much more! Tune in to hear all of Molly's must-know marketing tips!

#270: How to Develop a Success-Oriented Mindset with Justin Prince, Entrepreneur, Speaker, & Author

August 04, 2020 13:35 - 59 minutes - 54.5 MB

On today's Boutique Chat episode Justin Prince, entrepreneur, speaker, & author, joins us for How to Develop a Success-Oriented Mindset. Justin has built 4 different multi-million dollar businesses, spoken all over the world inspiring thousands of leaders & entrepreneurs, has written 2 books, and does it all by maintaining focus on what's most important to him: his family. In today's episode, Justin goes over topics such as how to create intriguing content for your social media channels, def...

#269: The Power of Scent with Julie Tassy, Founder of Ella B Candles

July 28, 2020 22:12 - 43 minutes - 39.4 MB

Today Julie Tassy, Founder of Ella B Candles, joins us for today's podcast episode The Power of Scent. Julie goes over how she started her entrepreneurial journey and how she set her company apart from others. In retail, many factors can influence consumer buying habits and scent is one of them. Julie goes over the power fragrance can have on your business and how you can discover a signature scent for your store. Tune in to hear all the details!  

#268:How to Create a Customer-Centric E-Commerce Experience with Josh Orr, Founder of Streamline Retail

July 21, 2020 18:53 - 49 minutes - 45.4 MB

Today on the podcast Josh Orr, the founder of Streamline Retail, joins us for How to Create a Customer-Centric E-Commerce Experience. Josh's main mission is to help brick and mortar retailers launch and grow online. He goes over topics such as the essential tips to bring your retail store online, how to create engaging content for your customers, and how to keep your ideal customer coming back. Bring along a notebook because this episode has an endless amount of tips that will bring your eCo...

#267: Diversity In Retail with DeAnna McIntosh, Founder and Global Retail + E-commerce Consultant at The Affinity Group International

July 14, 2020 17:54 - 48 minutes - 44.8 MB

Today on the Boutique Chat Podcast DeAnna McIntosh, Founder and Global Retail + E-commerce Consultant at The Affinity Group International, joins us for Diversity in Retail. Aside from being a retail expert, DeAnna also started Diversify Retail, an organization built to increase diversity in all facets of the retail industry. This conversation may be a hard one to start, but is the most important one we can have. DeAnna goes over how you start being more diverse in your business, what steps c...

#266: Scaling from Entrepreneur to CEO with Ashley Alderson, Founder of The Boutique Hub

July 07, 2020 21:21 - 27 minutes - 25 MB

Today Ashley Alderson, founder of The Boutique Hub, does a solo episode on Scaling from Entrepreneur to CEO. Ashley goes over the significant differences between an entrepreneur and a CEO. She covers topics such as understanding growth mindset, how to create a better culture within your team, and how properly allocate your time as a CEO. Tune in to hear all the details on today's tip-filled episode!

#265: How to Run a Successful Business with Your Significant Other with Brooke and Brandon Riley, Owners of Re-Fabbed Boutique

June 30, 2020 16:00 - 57 minutes - 53 MB

Today Brooke and Brandon Riley, Owners of Re-Fabbed Boutique, join us for How to Run a Successful Business with Your Significant Other. Brooke and Brandon are a true example of a power couple who learned the tips and tricks of running a successful business together. They go over topics such as how to build a large customer base, how you can set your business apart from others, and how properly delicate tasks in your team. Brook and Brandon have all the secrets to effectively grow a business ...

A short message from Ashley Alderson, regarding the 2020 Virtual Retail Summit!

June 23, 2020 13:01 - 4 minutes - 2.17 MB

There's no new episode this week, but you aren't missing out if you're attending the 2020 Virtual Retail Summit! Ashley Alderson, founder of The Boutique Hub, presents us with a short message today that includes some inspiring words on how to keep your business thriving and reveals some important details regarding the 2020 Virtual Retail Summit that starts TODAY! It's not too late to join in, grab a ticket on https://theboutiquehub.com/business/events/. See you there!

#264: Ecommerce Marketing Strategies to Increase Sales with Ezra Firestone, CEO of Smart Marketer

June 16, 2020 13:01 - 1 hour - 57.5 MB

Today Ezra Firestone, CEO of Smart Marketer, joins us for Ecommerce Marketing Strategies to Increase Sales. Ezra has years of experience building multiple businesses that bring in $20+ million in yearly revenue, and he’s here to share some of his secrets to success. He goes over topics such as email marketing, product pages, how to be a fit leader for your team, and revealing the common gaps found in Ecommerce businesses. You won't want to miss this incredible opportunity to learn from the b...

#263: 4 Reasons Why Your Brand Is Not Engaging with Ashley Alderson, Founder of The Boutique Hub

June 09, 2020 11:30 - 27 minutes - 24.9 MB

Today our host Ashley Alderson, Founder of the Boutique Hub, does a solo episode on 4 Reasons Why Your Brand Is Not Engaging. Ashley has been listening to your questions and is here to give all the details on how you can grow your brand. She goes over topics such as building engaging content, inspiring your customers with your brand, and how to create more relatable marketing content. But it doesn't stop there, tune in to hear the must-have secrets for brand success! 

#262: Creating a Customer Loyalty Program with Elizabeth Presher, Founder of Grit and Grace Digital Marketing

June 02, 2020 16:11 - 45 minutes - 41.4 MB

Today Elizabeth Presher, Founder of Grit and Grace Digital Marketing, joins us for Creating a Customer Loyalty Program. Beth was a former boutique owner and then evolved into the owner of a digital marketing company. She's here to share all her knowledge on how you can create a customer loyalty program that actually works! She also goes over Facebook messenger automation, retention strategy, and the common mistakes boutique owners make when starting their loyalty programs. Tune in to get all...

#261: The Importance of Finding Your Why with Jess Ekstrom, Founder of Headbands of Hope and Author

May 26, 2020 14:06 - 53 minutes - 100 MB

Today Jess Ekstrom, Founder of Headbands of Hope and Author, joins us for The Importance of Finding Your Why. Jess's journey in becoming an entrepreneur will inspire and motivate you in so many ways. She goes over why she started her company, what it was like sourcing materials for the first time, and how important it is to have a purpose behind your business. With Jess's inspiring words and humbling experiences she shares, you won't want today's episode to end! Tune in to hear all the detai...

#260: Adapting to the New Normal in Retail with Heather Orscheln, Founder of Revel Boutique

May 19, 2020 15:48 - 59 minutes - 54.7 MB

Today Heather Orscheln, Founder of Revel Boutique, joins us for Adapting to the New Normal in Retail. Heather is a true example of practicing adaption and seeing the successful results of it. She goes over how her side business grew into an empire, what it's like carrying nationally known brands, and how she managed to grow her business during the coronavirus pandemic. Tune in to hear more about Heather's incredible journey in becoming a successful boutique owner, even through the challengin...

Guests

Ashley LeMieux
1 Episode
Mike Michalowicz
1 Episode

Books

The Art of Being
1 Episode