#612 The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion
Boutique Chat
English - June 04, 2024 10:00 - 38 minutes - 55.3 MB - ★★★★★ - 805 ratingsEntrepreneurship Business Management marketing boutiquetips businessstrategy fashionbusiness fashionindustry retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses what prompted her to quit her nursing career to open a brick-and-mortar store, how the pandemic affected her business, and the importance of vulnerability and authenticity in her success.
Resources:
Join The Boutique Hub Community
Erica Eickhoff: Instagram
Styles By Erica: Website | Instagram | Facebook
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses what prompted her to quit her nursing career to open a brick-and-mortar store, how the pandemic affected her business, and the importance of vulnerability and authenticity in her success.
Resources:
Join The Boutique Hub Community
Erica Eickhoff: Instagram
Styles By Erica: Website | Instagram | Facebook
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube