Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store business, the importance of understanding your customer demographic, and the steps from product creation to launch.

Resources: 

Join The Boutique Hub Community 

Kari Patefield: Instagram 

Website: https://shopikt.com 

Facebook: facebook.com/iktboutique 

Instagram: @iktboutique  

Ashley Alderson: Instagram 

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store business, the importance of understanding your customer demographic, and the steps from product creation to launch.

Resources: 

Join The Boutique Hub Community 

Kari Patefield: Instagram 

Website: https://shopikt.com 

Facebook: facebook.com/iktboutique 

Instagram: @iktboutique  

Ashley Alderson: Instagram 

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube