EP05 | Competition, Community and the Danger of Marketing Over Substance
Bossing It
English - February 07, 2019 08:16 - 51 minutes - 51.4 MBCareers Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week we highlight some of our favourite female communities, we talk about the importance of understanding your competition and why in the case of Elizabeth Holmes, founder and CEO of Theranos, celebritising her as an entrepreneur caused her to not only believe her own hype but to be totally disengaged from reality and the risks she was taking ultimately with people’s lives.
We share our top reads and listens of the week, focusing on the importance of investing and why we should be educating ourselves around money, saving and investments.
Resources
Femstreet - Sarah Noeckel
Blooming Founders - Lu Li
Vestpod - Emilie Bellet
Cuckooz Nest - Charlie Rosier and Fabienne O’Neill
Mothers Meeting - Jenny Scott
WERN PR - Lucy Werner
How I built this with Guy Raz - Airbnb: Joe Gebbia
AirBnb timeline
Dear Female Founder, curated by Blooming Founders founder Lu Li
Beating the pros - no one did more for the small investor that Jack Bogle
The Five Billion Pound Penalty For Female Founders
The Dropout by Rebecca Jarvis: Elizabeth Holmes’ Alleged Theranos Fraud
European Innovation Council (EIC)
To find out more about this podcast and to nominate a guest visit www.foundflourish.co.uk/podcast.
Join the conversation using #bossingitpod and tagging us @foundflourish on Instagram, Twitter, Facebook and Linkedin.
More about Found & Flourish
Found & Flourish is a network for kickass female founders, side hustlers and aspiring entrepreneurs. Join us by visiting www.foundflourish.co.uk.
Connect With The Hosts
Frankie Cotton
https://frankiecotton.com
https://twitter.com/Frankie__Cotton
https://www.linkedin.com/in/frankiecotton/
https://www.instagram.com/frankie_rose_cotton/
Lara Sheldrake
https://www.instagram.com/lara_sheldrake/
https://twitter.com/lara_sheldrake
https://uk.linkedin.com/in/larajanesheldrake
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