Episode Twenty-Two: A Quick Peek at Branding for Software Companies

BOSS-it

English - August 09, 2018 23:00 - 32 minutes - 15.1 MB - ★★★★★ - 1 rating
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Previous Episode: Episode Twenty-One INTERVIEW: Top Software Sales Headhunter, David Shieldhouse, discusses the common traits of the top 1% of salespeople in the 21st century

Next Episode: Episode twenty-three: Why Software CEOs Can Easily Sell Their Product Whilst Their Employees Struggle

Recently we’ve been frustrated by small business owners not knowing the importance of branding. They think “it’s only for the multi-billion dollar companies”. In this episode, we’ll show you why branding is just as, if not even more so, important for your software business. And, we’ll give you a peak into why just copying what the large successful conglomerates are doing (with their branding) will result in failure.

Links for podcast:

https://www.youtube.com/watch?v=Ob1WW7QaaVw&feature=youtu.be Apple are the masters of this weaving of story and narrative. Their narrative is “the power of human innovation”. They then run in their ads which are a series of many short stories examples of individuals (heroes) demonstrating creativity and innovation. Watch this advert Apple created that has Robin Williams doing the voice over

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