Episode Twenty-Nine: The new research on touch-points shows we were wrong

BOSS-it

English - November 02, 2018 00:00 - 40 minutes - 18.8 MB - ★★★★★ - 1 rating
Business Technology software technology business mergers and acquisitions entrepreneurs m&a boss equity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode Twenty-Eight: Software CEOs - You need to develop this skill

Next Episode: Episode Thirty: Here’s one reason the B2C industry has a higher conversion rate than B2B

I remember being told ‘you need 11 touchpoints before you can convert a prospect into a customer’. Over the years I’ve also been told that number is 7 … or even 8 touchpoints that you need. How confusing! The great thing is there’s now some new, reliable research that’s come out that can put an end to this debate. Exactly how many touchpoints do we need? Or do we even need to focus on touchpoints at all? Michael Humblet reveals all in this episode.

Links for podcast:

l Mous Iphone Case (YouTube video dropping the case from a crane) - https://www.youtube.com/watch?v=49tFe9rVglM

l Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact by Annette Simmons https://www.amazon.co.uk/Whoever-Tells-Best-Story-Wins/dp/0814449131/ref=sr_1_1?s=books&ie=UTF8&qid=1538303229&sr=1-1&keywords=whoever+tells+the+best+story+wins

l Trust me, I’m a Salesman: How to Earn Customers through Trust and Value by Mr. Yuri Van Der Sluis https://www.amazon.co.uk/Trust-Im-Salesman-Customers-through/dp/9887890103