Episode Thirty: Here’s one reason the B2C industry has a higher conversion rate than B2B

BOSS-it

English - November 09, 2018 00:00 - 33 minutes - 15.3 MB - ★★★★★ - 1 rating
Business Technology software technology business mergers and acquisitions entrepreneurs m&a boss equity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode Twenty-Nine: The new research on touch-points shows we were wrong

Next Episode: Episode Thirty-One: The Mysterious Tibetan Word that could be really Valuable to your Business

Michael and I often look in different industries to get inspiration for new ideas. In some ways, the B2C industry is far ahead of the B2B world. Especially the software sector. In this episode, Michael Humblet and Mark Edwards reveal one reason why B2C companies typically have a much higher conversion rate than B2B companies. (It might not be what you think!)