When you are taking a pet with you on a plane — remember that you are doing something extraordinary. And only one person is responsible for your fantastic experience. Gayle created the soft-sided pet carrier category with her iconic SHERPA bag and led a successful business she built from the ground up for decades.

This a brilliant example of turning a passion into a new business. Gayle Martz invented the Sherpa bag for all modes of pet travel in 1989, forever changing the pet travel experience. She believes that your ideas are worthless unless they are implemented. Gayle had a rich-to-rag story because she was unemployed before starting her business.


Gayle is a well-known pet travel expert and the author of "No Pet Left Behind" and her latest, It’s In The Bag”. Her trailblazing efforts drew national media attention. CNN, MSNBC's The Big Idea With Donny Deutsch, Good Day New York, NBC's Today Show, Fox News Channel, Town, And Country magazine, and others told her compelling story. Gayle's reputation as a travel expert turned innovative entrepreneur grew, and she became a sought-after speaker and consultant.


She now advocates for a world that welcomes pets wherever their humans go, and she advises companies and government agencies on pet-friendly policies, just as she did when she first started with American Airlines.


Gayle meets with legislators and brand-name company leaders on a regular basis, as well as heads of airlines, hotels, resorts, restaurant owners, fashion icons, media gurus, and, of course, key influencers in the dog and cat world.



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