Your Buyer Journey isn't For Your Buyer It's For You
Bootstrapped Growth
English - May 26, 2020 22:49 - 27 minutes - 52 MBBusiness Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Building Your Matrix : Red or Blue Pill?
Typically, we build out personas and buyer journey's so that we can fill our funnel with these individuals and fit our content to match the stage of the funnel they're in.
Today Ned talks about how that is and has always been the wrong way to do.
Your buyer journey isn't for your buyer it's for you.
No one has ever wanted to be in your funnel, so why build one?
Find out on Episode Four of Bootstrapped Growth
Follow Ned on Linkedin: https://www.linkedin.com/in/nedarick/
Follow Ned on Twitter : https://twitter.com/Ned_Arick