Brad Moran - Founder & CEO of CitrusAd

Books To The Boardroom

English - November 10, 2022 20:00 - 1 hour - 45.5 MB - ★★★★★ - 2 ratings
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Previous Episode: In conversation with Scott Hutchinson, Chairman of Hutchinson Builders

Next Episode: In conversation with Karen Young, Global Tax Director at Flight Centre

It’s true that being a startup founder can be incredibly stressful. From creating a business model, to seeking out funding from investors and creating a product that is desirable—these are all things a founder must deal with.

Today we speak with former AFL star, Brad Moran. He shares his stories about the pressure to become the next big tech player has at times been crippling and the constant comparisons and battles with competitors are relentless. After retiring from the AFL due to injury, Brad launched his first e-commerce tech company, NoQ at just 24 years old. NoQ quickly evolved into a leading grocery platform across the US and Australia, and six years later he left to start his second company called CitrusAd.

Despite the Covid-19 pandemic wreaking havoc on the Australian business landscape, MA Financial stepped up with funding to help CitrusAd increase its revenue by more than 10 times in 18 months. French company Publicis acquired CitrusAd for $205 million in July 2021 and is now one of the world's largest retail media providers.

The episode features Brad's leadership journey, challenges he faced as a startup founder, his experiences as an elite AFL player and so much more.

Books to the Boardroom is hosted by Sumith Dissanayake, CEO of Brisca.