Marketing for the Digital Age & Beyond | Book Insights on This is Marketing by Seth Godin

*The old-world method of mass advertising through TV and radio was hugely successful for big corporations. With the arrival of the internet, everything changed.  

*Traditional marketing is about trying to sell something to someone, trying to get something out of them. The new way is almost the opposite. It’s about generosity, listening, and making a connection that lasts. 

*New opportunities now exist for anyone to reach an audience with a new idea, cause or product launch.  If you care enough about your audience to create true connection you can make change happen. 

*Marketing should always be about the customer’s problem, not helping the company to make more sales. That sounds counterintuitive, but it’s only through generosity and genuine interest in people that you can make your message or product succeed. 

*This book’s subtitle, You Can’t be Seen Until You Learn to See, reinforces the idea that marketing should be grounded in empathy.

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Full Title: This Is Marketing: You Can't Be Seen Until You Learn to See

Year of Publication: 2018

Book Author: Seth Godin

To purchase the complete edition of this book click here: https://tinyurl.com/4emxztdm

Book Insight Writer: Glen Crosier

Editor: Tom Butler-Bowden

Producer: Daniel Gonzalez

Production Manager: Karin Richey

Curator: Tom Butler-Bowden

Narrator: Kristi Burns