Entrepreneurship Myths - Busted!: Book Insights on The E-Myth Revisited by Michael E. Gerber

* When Michael Gerber’s The E-Myth was first published in 1986, the internet was but a glimmer in the eye of Tim Berners-Lee. 

* The revised version, The E-Myth Revisited, may have come out in the 21st century, just, but 2001 was still too early for the text to contain any mention of internet pioneers like Mark Zuckerberg or wildly successful YouTubers. 

* Nevertheless, this business classic has much to offer entrepreneurs, whether digital revolutionaries or brick-and-mortar store owners. 

* Gerber guides readers through the life cycle of a business, from infancy to maturity, and draws the key distinction between working on your business and working in it. 

* With more than 25,000 small and emerging business owners as clients, and over two million copies of the book sold, Gerber’s small business theories have stood the test of time.

Theme 1: Understanding the E-Myth - 0:29

Theme 2: The Turn-Key Revolution - 9:45

Theme 3: Creating a World of Your Own - 22:05

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HEAR THE FULL INTERVIEWS MENTIONED IN TODAYS' EPISODE HERE:

Podcast, The BiggerPockets. “The Key To Business Success | BiggerPockets Podcast.” The BiggerPockets Blog, 22 Jan. 2019, www.biggerpockets.com/renewsblog/2015/06/04/bp-podcast-125-the-key-to-business-success-with-michael-gerber/.

Full Title: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Year of Publication: 2001

Book Author: Michael Gerber

To purchase the complete edition of this book click here: https://www.amazon.com/dp/B00094F0ES/ref=cm_sw_em_r_mt_dp_ZBVYJK3M4RAY2ZBFM6GX 

Book Insight Writer: Joe Barnes

Editor: Tom Butler-Bowden  

Producer: Daniel Gonzalez

Production Manager: Karin Richey

Curator: Tom Butler-Bowden

Narrator: Elliott Schiff