#366: Brand Position Consultation - Morayo Sayles

Bokeh - The Photography Podcast

English - April 09, 2020 10:00 - 1 hour - 57.8 MB - ★★★★★ - 160 ratings
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Previous Episode: #365: How to Capture Emotion in Your Clients - Karissa Layne

Next Episode: #367: How to Market Your Destination Photography - Carly Jurach

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions.

In episode 366 of the Bokeh Podcast, Nathan is joined by Morayo Sayles of Piper Brown Photography to chat about potential brand positions that resonate with her current brand. Listen in as they discuss the possibility of morphing your brand position over time as your experience and portfolio begin to support the brand you want to portray.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:

A. Enables Potential Clients to Immediately Know Your UVP

B. Filters Irrelevant Potential Clients

C. Simplifies/Focuses Marketing Efforts

D. Encourages Better Time Management

Morayo’s Goal: Understand what her brand position should be and how to use it in her brand. (2:30)

Based in: Southern New England (4:54)

Current Brand Position: Wedding photographer who occasionally does family portraiture (11:08)

Why Photography (18:56)

Competition (30:35)

Potential Brand Positions: