EP104 Bob Cooney's Virtual Reality Deep Dive - Victor Machado of Post&Wall (Part 2)
The Being Virtual Podcast - with Bob Cooney
English - August 01, 2020 13:37 - 23 minutes - 53.8 MBEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Victor Machado is a founder of Post&Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work.
As an agency, Post&Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it.
In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
Why your business statement is important
What is retargeting
What ‘capture the record’ means in marketing
‘Time to respond’ and why it affects sales
How to do thought leadership marketing if you’re selling a solution in VR
Why you should cater women demographic
What arcade owners should do to attract more female customers
Victor’s LinkedIn: www.linkedin.com/in/vmachado
Post&Wall website: https://www.postandwall.com/
Facebook: https://www.facebook.com/postandwall
Instagram: https://www.instagram.com/post_and_wall/
Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334
Listen to PART 1 here: