EP103 Bob Cooney's Virtual Reality Deep Dive - Victor Machado of Post&Wall (Part 1)
The Being Virtual Podcast - with Bob Cooney
English - August 01, 2020 13:34 - 21 minutes - 49.1 MBEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Victor Machado is a founder of Post&Wall, which is a marketing agency. Victor has 23 years of experience in technology and sales, where the past 17 years have been focused on opening or expanding new territories for companies. In order to do that, digital marketing has been a significant component of this work.
As an agency, Post&Wall believes that digital marketing campaigns need to ignite emotion in order to spark action, while having a measurable success criteria. That’s why they strive to make every campaign completely human, while strategically selecting the digital channels that they use to promote it.
In today’s episode, Bob will be talking with Victor about what is retargeting and how it works, digital marketing for small VR companies and so much more.
Let’s dive in!
WHAT YOU’LL LEARN FROM THIS EPISODE:
Who is Victor and what he does
How can small companies set themselves apart in VR entertainment industry using marketing
Why new VR ideas fail
What does ‘intent’ mean from marketing perspective
What tools are there to measure ‘intent’
Where in the consideration funnel do you start talking about pricing
Why discounting makes for bad salesmanship
Victor’s LinkedIn: www.linkedin.com/in/vmachado
Post&Wall website: https://www.postandwall.com/
Facebook: https://www.facebook.com/postandwall
Instagram: https://www.instagram.com/post_and_wall/
Eric Schwartzman’s book: https://www.amazon.com/Social-Marketing-Business-Customer-Relationships/dp/0470639334
Listen to PART 2 and 3 here: