Episode 20/ Blur & Blend: Marketing in the Pandemic: Is COVID19 a Brand?... and other Trending Marketing Questions

Blur & Blend Marketing...Trish Talks!

English - April 13, 2020 15:45 - 23 minutes - 21.9 MB - ★★★★★ - 3 ratings
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Previous Episode: Don't Worry, Baby. A Re-boot of Blur and Blend Marketing from New York City

Next Episode: Marketing for New Marketers... AND thanks to Covid19--WE are all NEW Marketers!

Hi All, In this episode I share an interesting marketing and brand perspective. How is the world of marketing messaging in this time of crisis?And is Corona behaving as a brand....these topics will be part of my teaching, writing, speaking and work with clients... using a Power of THREE frame from the field. Brands responding through ACTION/ INFORMATION/SUPPORT.

Here's an article with curated links that was helpful to me in seeing what brands are grappling with in this time.

How brands you know are communicating with audiences in crisis:

https://medium.com/@osobaprecious/brand-communication-in-the-midst-of-the-pandemic-panic-a7e0a78910a2