Blur & Blend Marketing...Trish Talks!
37 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 3 ratingsWhen I teach marketing, I honor the theory of yesterday, but I amplify practice of today. My podcast touches on how my talented industry guests navigate brand journeys using "blurring and blending" brand and marketing strategies that create innovation.
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Episodes
The Power of YOU and your Brand in Building your Career : Meet Alexandra Szilagyi
October 28, 2021 00:38 - 37 minutes - 68.1 MBAlexandra is a passionate adviser, an assertive go-getter and a motivational mentor focused on helping others find the career they want and that suits them best. Her personal mission is to make a lasting impact on the individuals she meets. Meet her on LinkedIN at https://www.linkedin.com/in/alexandra-szilagyi-291b9b84/ and reach her at www.atlaszcareers.com
Marketing for New Marketers (and we all are today!): An Interview with Iris Gavez de Campos
September 20, 2021 15:44 - 37 minutes - 69.4 MBMeet a global go getter in this podcast. Iris GAvez de Campos comes from the consulting world. She has spent her entire career in the Big Four making career strides in consulting and managing companies to build their success. LIke many corporate professionals, life changed and she took a different path which led he to an MBA at Wharton School of Business in Finance and Entrepreneurship. Eventually her curious nature about business and her love of relationships and people led her to ...
Episode #35: Meet Jeff Flemings and Take an Elegant Leap into BRAND STRATEGY!
July 20, 2021 21:28 - 37 minutes - 34.4 MBJoin Jeff Flemings, whose vibrant career in the industry has brought elegant leaps for brands as he partners with. Jeff works with C-suite leaders to develop brand strategies, marketing campaigns and customer experiences that leverage customer insight to create outsize commercial impact. Jeff moves business forward. He's excited by possibilities, and knows trusted tools that can help brands reach the finish line. Make some elegant leaps as you listen to his story. From data to insi...
Episode #34, Sue Phillips, the "Scent Whisperer": Sensory Marketing & The Power of Perfume
June 23, 2021 14:14 - 34 minutes - 31.4 MBIn a lively and sophisticated style, Sue Phillips describes the Sweet Smell of Success to listeners interested in the world of fragrance and the world of marketing and connection through our research proven, most powerful, of the 5 Senses, the sense of smell. The journey includes the history of fragrance through the ages, the brands, including the Tiffany brand of perfume for which she was onboard for developing, and the new reasons why her book, The Power of Perfume" is getting at...
Episode #33: Brand Expert & Speaker Barnaby Wynter's Journey: Use your "Dashboard" to Build Business Relationships for Today's Products & Services
May 24, 2021 13:43 - 53 minutes - 48.6 MBBrand Expert, Global Speaker and Practitioner, Barnaby Wynter has over 557 brands to his name since 1987. He now spends most of his time enabling businesses of all sizes to become totally differentiated in their market. With a focus on marketing at C-suite level he continues to embed a unique methodology, called The Brand Bucket, developed first for SAAB in the 80’s and an approach that has underpinned 3 Top 200 marketing communications agencies. Barnaby has built a portfolio which...
Louise O'Brien: A PR Story --Hospitality & Engaging your Consumer
May 03, 2021 12:52 - 53 minutes - 48.7 MBLouise O'Brien is the Regional Director of Public Relations, North America at Langham Hospitality Group. Her story of finding her career in PR can show you the value of saying YES! Becoming a leader in the field of hospitality is about building relationships. In the hard times of Covid, Louise and the Langham team turned to their true brand to keep their locked-down consumers involved in the story of celebration, despite a pandemic. As the world of travel opens, enjoy the story of p...
Kathryn Moos, Co-Founder OWYN: Only What you Need in a Brand to find your Customer
March 15, 2021 16:25 - 53 minutes - 48.7 MBKathryn Moos is an elite athlete turned entrepreneur who has been in the Water market with her first brand of Water for Women called VRU. She and her former pro football husband found a niche in the Plant Based Community and developed a popular product called OWYN...ONLY WHAT YOU NEED. OWYN (Only What You Need) is the #1 plant-based RTD in the USA with distribution in national retailers such as Whole Foods Market, Sprouts, CVS, Walgreens, Vitamin Shoppe, Target, Amazon and more. OWY...
Episode 30: Aspiring as a Marketer? Meet Malavika Issar, A Global Marketer with Drive!
February 28, 2021 21:12 - 53 minutes - 48.7 MBJoin me and a young, global professional, Malavika Issar who understands the power of hard and soft skills in developing a marketing profile for your developing career. Marketing expert at iSchoolConnect. Inc. Malavika is a self-driven team worker with a passion to build strong brands through strategic digital & off-line marketing efforts. She works with the end objective of nurturing prospective leads, smart business development, and creative positioning to penetrate the target ni...
The Role of School Brand in Ed Leadership: A Local to Regional Brand Story
October 26, 2020 19:28 - 53 minutes - 73 MBI met Jeffrey Collier years ago when he reviewed my book BrandED. I was HIS guest on an innovative podcast that he conducted as Superintendent of the Au Gres- Sims Michigan School. His co-host? His City Manager, John Stanley! Jeff is that "true blue" innovative thinker and one leader who isn't afraid to become an inclusive thought leader for Brand in his school community. Join us if you want to up your communication game as an ED Leader and communicate your value and your school v...
Understand The Science of Decision Making for Marketers with Silvia Cottone & Dr.Terry Wu
October 09, 2020 12:04 - 53 minutes - 73.3 MBMarketers are now being informed by the power of understanding consumer behavior through Behavioral Science and Neuroscience. Our guests are marketing professionals who can detail the power of understanding how we can influence behavior to be successful in bringing true satisfaction to our customers and communities using emotions and nuances of behavior. Join Behavioral Scientist, Silvia Cottone and Neuroscientist, Terry Wu Phd. for our informative marketing discussion for today's t...
Episode 27: Amelia Tran: Get Energized & Connected with A Digital Professional Powerhouse!
September 15, 2020 12:48 - 30 minutes - 42.1 MBAmelia Tran: Named “Top 30 women in digital you should be following” in 2019, Amelia is a Facebook Blueprint & Twitter-certified Digital Marketer with 9 years’ experience with startup and global companies overseeing social media & digital strategies for Tech, CPG, Oil & Energy Fortune 500 brands. Amelia is also an Adjunct Professor at her alma mater, Baruch College, teaching Interactive Marketing and previously taught at NYU. Passion for education & trendspotting led to features in ...
Episode 26: Dr Tom Bailey, a Lead Educator Building Community through Relational Marketing
August 31, 2020 16:00 - 30 minutes - 41.9 MBDr Tom Bailey is happy to connect! He can be found on LinkedIN , on Insta @wchcs and on Twitter @WCHSuper. In this episode he shares guiding stories about his career in education that offered him chances to discover the power of marketing that he uses today as he leads in a new world of education.
Episode 25: Abigail Rogado Charts her Marketing Corporate Course to Global Entrepreneurship
August 24, 2020 12:56 - 29 minutes - 40.7 MBIn this episode, Abigail describes how a "Devil Wears Prada" style start launched her marketing career and has empowered her through management opportunities to take the step into being her own brand as an international marketing consultant as CEO of ARTTank. Reach out to her on LinkedIN on Twitter https://twitter.com/abitherese on INSTA @abigailtherese and her blog "AmericainPig" https://www.americainpig.com/
Episode 24: Content Marketing in the Digital Age with the Dynamic Emily Rae Schutte
August 14, 2020 12:51 - 26 minutes - 23.9 MBEntrepreneurial powerhouse, Emily Rae Schutte, shows how the journey to content marketing development is based on passionate communication to advance a client's authentic brand! Emily Writes LLC details.... LinkedIn https://bit.ly/EmilyWrites Website: https://emilywritesllc.com/ Insta https://www.instagram.com/emilywritesllc/ Twitter @emilywritesllc
Episode 22 of Blur & Blend Marketing: How to be an ACE Networker in the Blur of Zoom Rooms
June 17, 2020 18:24 - 13 minutes - 12.7 MBThis Episode of the B& B describes my winning strategy, the secret sauce for my networking. success! My Framework since 2007? ACE Networking! A relationship building model that transfers networking success from IRL rooms to Zoom Rooms. In 15 min. Hear how to ... ASSOCIATE, CREATE, ENGAGE to keep you top of mind with people you want to do business with--even when you aren't with them in person! The episode references Trish Rubin's New York Minute for Networking. Published in 200...
Marketing for New Marketers... AND thanks to Covid19--WE are all NEW Marketers!
May 22, 2020 21:54 - 24 minutes - 22.8 MBTrish starts off the podcast in TRAFFIC! Isn't she in Quarantine? Tune in to find out how she starts in Traffic, and leads you through the Blur of today's marketing in COVI19. Use the rearview mirror, but look ahead. Everyone is a NEW MARKETER today because of the virus. Hear how to navigate, how to work with classics of marketing and refresh them, how to try to figure out consumers and beat the competition. It's a new world of capabilities that can keep you relevant in the new ag...
Episode 20/ Blur & Blend: Marketing in the Pandemic: Is COVID19 a Brand?... and other Trending Marketing Questions
April 13, 2020 15:45 - 23 minutes - 21.9 MBHi All, In this episode I share an interesting marketing and brand perspective. How is the world of marketing messaging in this time of crisis?And is Corona behaving as a brand....these topics will be part of my teaching, writing, speaking and work with clients... using a Power of THREE frame from the field. Brands responding through ACTION/ INFORMATION/SUPPORT. Here's an article with curated links that was helpful to me in seeing what brands are grappling with in this time. How...
Don't Worry, Baby. A Re-boot of Blur and Blend Marketing from New York City
April 07, 2020 20:44 - 25 minutes - 23.1 MBAfter shelving, Blur and Blend Marketing and being on the verge of launching a new, next level studio production called "The EducatED Brand", the global pandemic stepped in. So much for having control! So everything's changed... I'm back in the "Blur and Blend"! And so are you along with me wherever you are in the world. But, "Don't Worry, Baby" as the Beachboy's sing... everything will turn out all right! Spend some time with me in isolation on the Upper West Side of NYC whe...
Episode 18: From IESEG Paris... Marta Vazquez brings her International Voice to a Conversation about Building Global Educational Partnerships & the Benefits of Study Abroad
October 21, 2019 14:17 - 24 minutes - 22.7 MBMy guest is a colleague and friend... Marta Vazquez. In her busy schedule, Marta gave me valuable time in her office in La Defense on the campus of IÉSEG School of Management, where the next gen of CHANGE MAKERS in business learns . We talked about the current context of Internationalism and study abroad and the power of networking. Marta has formed powerful international partnerships in higher education in a time of change. These 281 partner institutions benefit the school's f...
Episode 17: Live from Lille! Rajat Nayer speaks for Z: the Next Generation as it faces the " Tumbleweed" Challenege
September 20, 2019 08:30 - 33 minutes - 30.7 MBMy guest is a former student now working in Lille on campus at @IESEG completing his Master Thesis. Rajat's a goal-driven Master's student with a targeted sense of initiative and improvement that he demonstrated to me in class a year ago. as well as in his professional work demonstrated in Customer, Store, and Web management. He's committed to his career in marketing and if you are looking for a savvy young professional in your organization, he's soon available! Rajat, in his ...
Episode 16: Takin' it to the Streets with Experiential Marketing and Adam Salacuse
September 04, 2019 20:29 - 42 minutes - 38.5 MBMarketing in the age of personalization has led us to Experience! It's what most Gen Z audiences want from brands, but the value of experience knows no age limit. Humans thrive on stories, connection , emotion, and LIVE events that complement the integrated mix of any brand's communication. What's the meaning of this relative newcomer to marketing? Let Adam Salcuse, founder of the NYC based Experiential Marketing company ALT Terrain share the meaning and strategy behind taking it t...
Noisy Bonus Episode 15: Talkin' ED Tech and Educator Branding in the Middle School "Cafetorium" with Tech Coach Kathi Kerzsnowski
August 28, 2019 18:28 - 19 minutes - 17.4 MBThis is a bit of a noisy podcast on the fly ---but a real life networking story! I met Kathi Kersznowski at my first NJ Teach Meet a few weeks ago. She gave an engaging 20 min. #Wakelet power session and I wanted to share her with my network so we grabbed a few minutes in a noisy school cafeteria to talk about her brand building journey--talk about real! She is a superstar of tech and teaching, and I loved the noisy buzz for this blur and bland on the fly in South Jersey... J...
Episode 14: Back to School Marketing Communication & Brand with Lori Perlow
August 14, 2019 12:23 - 25 minutes - 23 MBJoin me and my guest, Lori Perlow, the Communications Manager for Camden County Educational Services and President of NJ Chapter of National School Public Relations Association. In a tip -filled talk about blending trends from business brand and marketing into an Educational Communications Plan for 2020, learn how schools -- even those without a full time Communications professional-- can optimize their core value messages to all stakeholders and tell their story of the school bran...
Trish Talks... The 4 C's of Marketing that Every Brand Needs
August 06, 2019 03:13 - 21 minutes - 19.8 MBThanks to Brand Visionary, Jez Frampton, I've adopted his new age thinking for building Brands and Marketing them in the Blur of modern life. Tune in to hear how a simple yet powerful framework helps me as I pitch business, work with clients and teach my students all over the world.
Blur & Blend Marketing Episode 12: Let Annalie Killian help you boldly navigate out of your comfort zone using curiosity, connectivity, empathy and the power of doing that lead to innovation
July 16, 2019 15:21 - 29 minutes - 27.4 MBAnnalie Killian, @maverickwoman, VP of Strategic Partnerships for the NYC based cultural consultancy, Sparks and Honey, explains power tools for the future: employing Creative Emergence, curating diverse networks and going to the edges of your comfort zone. Thrive in times of ambiguity using Annalie's journey as a guide. Learn the value of nurturing your own creativity and growing beyond your traditional "strong ties " to where value lies... in the "weak ties" you curate from t...
Blur & Blend Marketing: Episode 11: Build a Personal Brand! What Disney's Goofy and Pluto can Teach you about Positioning your Brand Power... One Thousand Small Touches of Brand!
July 13, 2019 21:22 - 26 minutes - 24.1 MBIt's a beautiful weekend in NYC and I'm flexing my podcasting muscle after a great week of work before heading to Louisville, Kentucky to do two speaking engagements! One titled, "Going from BLAND to BRAND" ! On Wed., my work with international marketing students at LIM College NYC was an ideation session about brand image, brand promise and brand result that included the Disney touch including a former CEO of Disney's words to live by! Just had to revisit it with you! I'll be i...
Blur & Blend Marketing: Episode 10: Futurist, Garry Golden Focuses on the Lenses of Change --How to be Future Ready!
June 26, 2019 10:06 - 23 minutes - 32.2 MB12 years ago I met a degreed FUTURIST at a networking event... before Twitter-- and I knew I'd struck networking GOLD! That professional was Garry Golden, the visionary founder of Forward Elements, who consults an array of top business clients and still has time to guest lecture for me at Baruch College. Through his speaking and consulting, Garry supports organizations that must reshape their businesses though this time of rapid change. He brings a lens of change thinking around his...
Blur and Blend Marketing Episode 10: Amplifying!!! Got a Microphone... no Stopping me!
June 16, 2019 18:49 - 9 minutes - 9.1 MBHI, All... On this short podcast, on this Fathers Day, dedicated to my Dad, Robert Douel, and his memory, I do a TEST of my new Microphone. I am committed to making your podcast experience as enjoyable as possible as I explore the ways that unique and supportive people in my extensive professional network find their way--professionally and personally-- in the fog of ambiguity and amplify the good to go beyond the status quo and to capture brand innovation.
Episode 9: Blur & Blend With Dr. Amy Gomez...Use Cross Cultural Marketing for Business and School Messaging
June 03, 2019 11:40 - 25 minutes - 23.2 MBJoin me and NYC based Advertising professional and thought leader, Dr Amy Gomez, at the Empire Hotel ! We uncover opportunities for communication professionals in business and education through gaining an understanding of Cross Cultural Advertising and Marketing. It's a time of growth for diverse populations. Amy knows how the blur and blend of her own career experience can inform you in messaging a range of people from many cultures and of different ages. Amy's a frequent lecturer...
Episode 8: Blur & Blend Marketing: Get Behind the Wheel with Brand Innovator & Strategist, Scott Kerr, as we Journey through the Fog to Storytelling Success for Marketers!
May 13, 2019 14:49 - 26 minutes - 23.8 MBIn my first NYC podcast on the go from the hip, Gansevoort Hotel in the Meatpacking District in NYC, where the buzz of brand is all literally around us, I chat with my colleague and my "Responsible Twitter Stalking" success story, Scott Kerr. I'm proud to say my friend Scott is the Founder of Silvertone Consulting. He shares his personal story of Marketing from selling Marvel comics as a kid to a career spent representing the biggest brands around like Pepsi and BMW. His career ...
Episode Six: Blur & Blend Marketing: "You Can't Sleep or Snore! " Africa from the Eyes of the NEXT Generation of Business... they are "Woke" by Experiential Marketing
May 12, 2019 20:27 - 24 minutes - 22.6 MBGrab an espresso and listen to my second podcast from Dakar...Three guests are better than one in this chatty, fun African episode about the hopes of young Africa expressed by my students from Groupe IAM Business School in Dakar. These new marketers sound like they have been influencing others all their lives! Hear them share unique insights from West Africa on marketing, experience, learning and empowerment of African women. These students, nearing graduation, are headed for big bu...
Episode 5: Blur and Blend Marketing: "Are you Still Yourself?" Interview Dakar Groupe AIM Marketing Teacher/ Senegalese Entrepreneur, BABACAR LO
April 18, 2019 19:39 - 24 minutes - 22.6 MBOn my first trip to Africa, I interview a powerhouse marketing teacher and entrepreneur, Babacar Lo, ( Connect on LinkedIN/Medium/You Tube). My new colleague at GroupeIAM shares a world view of West African marketers joining the global world of marketing, while attempting to stay true to local and social spectrums of their culture. We touch the REALITIES of MARKETING here in a city that is a mix of cosmopolitan and hyper-local vibe. Join me on the ground in Dakar, "Door to Africa" ,...
Blur and Blend Marketing: Tales of Retail and other Stories
April 03, 2019 22:34 - 9 minutes - 8.39 MBI'm back from a Tech blur and podcasting again before heading to Dakar via Columbus OHIO! Now that's a Blur and Blend. IN this short session I'm living the Sparks and Honey signals life and finding out that my Avatar is for sale in NYC! Please tune in before I fly!
Episode 3: Blur &Blend Marketing: Trish Talks to Ted Fujimoto, a Rare Bird of Entrepreneurship
February 18, 2019 19:21 - 26 minutes - 32 MBThis is the session that almost got away! Rising from the ashes of poor internet connectivity, I am thrilled to bring you my first guest, Ted Fujimoto. Ted wrote an amazing chapter for ConnectED Leaders and I was introduced to his thought leadership. Learn from the President of Landmark Consulting in LA about innovation in the fog of organizations and their learning curve--- and how to gather your creatives around to you to enrich your business and professional life.
Episode 2: Blur & Blend on the road in LA!
February 16, 2019 21:24 - 8 minutes - 7.5 MBJust me by the pool in LA...Blurring &Blending away after a great conference in LA. (Yipe, This rhyme is not intentional!...but I am a marketer!) Talking about Toys R Us and its challenge and looking forward to Ted Fujimoto, President of Landmark Consulting and my first guest!
Blur and Blend Marketing: Episode 1 Podcast Launch! Why cut through the Fog in Marketing? Embrace the blur --and blend!
February 15, 2019 03:11 - 10 minutes - 9.64 MBPlease enjoy this first episode of Blur & Blend Marketing... a Trish Talks Production. It's a Beta...it will get bettah!
Blur and Blend Marketing: A Trend for Brand Innovation
February 10, 2019 23:38 - 21 minutes - 19.3 MBThe Launch of Blur & Blend Marketing...Trish Talks! The first "Beta" of my marketing Podcast! Blur & Blend will be a quick 20 minute stop for anyone in any sector who is ready to embrace the messaging "fog " of our digital and social world and innovate through collaboration and partnering. The cast will move you out of your comfort zone-- and outside the box. Learn from someone who blew the doors off the box she lived in, in education, who then went on to grow a company brand th...