81: Marketing Your Learning Projects with Hannah Waddams

The BLOC Podcast

English - November 07, 2023 10:00 - 44 minutes - 30.6 MB
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Previous Episode: 80: Fighting Hustle Culture and Supporting Middle Management with Rachel Koblic

Next Episode: 82: Ask Heidi

In this episode, I chat with Hannah Waddams -- or Han -- from MAAS Marketing about why you need a marketing strategy for learning projects and what other best practices we can borrow from our marketing departments!

Marketing for learning® expert, Han is part of the duo that make up MAAS Marketing. With over a decade of experience, Han is on a mission to help L&D embrace the power of marketing within their function (and get the learner engagement we all so want!)

Here's where you can connect with Han:
https://www.linkedin.com/in/hannahwaddams/
https://www.maas-marketing.co.uk/
https://www.maas-marketing.co.uk/podcast/

Hannah's suggestion for starting to market your learning projects:

MAAS Marketing's Guides (especially on Learner Personas!)

Thanks for listening to the BLOC!

Connect with me on LinkedIn: https://www.linkedin.com/in/heidiekirby/

Or check out what I'm working on over at https://www.getusefulstuff.com/