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How To Support Underrepresented Founders And Diversify Your Investment Opportunities with Abby Sugar

Bleav in Girl on Fire

English - July 28, 2021 07:30 - 36 minutes - 33.8 MB
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Less than 1% of U.S. Venture Capital (VC) deals go in favor of LGBT+ founders, according to VC firm Backstage Capital, and 37% of LGBT+ entrepreneurs choose not to “out” themselves to investors, according to StartOut, a non-profit for LGBT+ entrepreneurs. (Reuters, 2020)

Starting a business is a process, and it's no easy feat for underrepresented entrepreneurs from the LGBTQ+ community.

In this week's episode, Coach Kirsten Franklin speaks with queer Founder and CEO of Play Out Apparel, Abby Sugar on how investors and venture capitalists can better support underrepresented founders and diversify their investment opportunities.

Learn how she started Play Out Apparel, the challenges she faced with funding and rolling it out to the public, the most important thing investors need to prioritize when supporting businesses like Play Out Apparel, and the one thing that gives her hope for the future.

Here is the link to her recent feature in the New York Times: https://www.nytimes.com/2021/06/25/us/gender-equal-underwear.html


You can connect with and follow Abby Sugar below:

Website: https://www.playoutapparel.com/

LinkedIn: https://www.linkedin.com/in/abbysugar/

Twitter: https://twitter.com/aesugar30 ; https://twitter.com/playoutnyc

Instagram: https://www.instagram.com/a.n.other.sugar/ ; https://www.instagram.com/playoutnyc/


Abby Sugar is the Founder and CEO of Play Out Apparel, an omnichannel gender-equal streetwear and underwear brand. She graduated from The Founder Institute and is proud to be an FI Select Portfolio company, the top 2% of their companies. As an outgoing, unapologetically queer startup founder, she strives to be a leading voice in and for the LGBTQ+ community. Abby’s entrepreneurial spirit and unique personal style give her an outsider’s advantage in the world of fashion and DTC startup ecosystem.

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