Listening to the customer for 150 years and counting…

Unless you’ve been living under a rock, you’ve heard of Levi’s denim. And they’ve heard of you, too. We talk to their staff historian (yes, that’s a job) Tracy Panek about how much customer wants and needs (and sometimes complaints!) have always been the driving force behind what they make, how they make it and what’s coming next for this 150 year old brand.