One of the most important, significant, but also complicated customer service relationships we have… is with our significant other. They are significant to us; naturally we want to make sure their needs are met. This universal experience is so similar to providing good customer service in the marketplace. We first talk to Francesca Beauman who traces the history of personal ads: what we’ve wanted and not wanted and wanted again from our clients (aka partners) over hundreds of years. Then we turn to Dr. Jess Carbino, who has a PhD from UCLA in 21st century dating, a ton of dating experience herself, and thoughts about how the transaction of love works these days. Also Adam asks his wife if he’s providing good customer service. You’ll want to stick around for her answer.