How do you figure out if there even is a customer?

Blazing Trails

English - October 27, 2022 04:00 - 16 minutes - 15.4 MB - ★★★★ - 368 ratings
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Previous Episode: Innovation isn’t just about technology - sometimes it’s about pizza!

Next Episode: Take this trip to ancient Iraq and discover how their methods have shaped our customer relations today

We went into today’s episode with a big question: when a truly novel product comes to mind for an existing company or just some individual who might end up on Shark Tank, how difficult is it to find out if anyone wants to buy it? So, our correspondent Jane Marie came up with a new product and spoke to the founders of Kirrin Finch, a women’s clothing line that is designed to look like menswear. With their guidance, we take our new idea and go on the hunt for our customer, if there even is one.