Ira Gostin - Founder Of G8 Strategies

Ira Gostin is a storyteller. Even before he got into the marketing world, he used to tell stories through his photojournalist career for the Associated Press.

He believes that effectively communicating your brand story is the key to success for any entrepreneur.  

And telling your story is not as hard as you might think…with some planning, it is possible to pull it off, especially with all the tools and platforms we have available today.

The core of your storytelling has to be focused on your customers and how your product will meet their needs. This ensures that your story resonates with them and their aspirations.

Gostin gives us some cool strategies and examples of brands using storytelling to reach their audiences and how you can apply it in your business.

And being a veteran of the marketing and agency world, Gostin has a few nuggets of wisdom for aspiring entrepreneurs and marketers.

Join us 🎧 as we look at ways entrepreneurs can effectively communicate their brand stories.

Key Takeaways

- Ira’s entrepreneurial journey (01:07)

- 3 things entrepreneurs must have (03:47)

- How to tell your story (06:51)

- Marketing should be about your customer (08:37)

- The secret to succeeding in marketing (12:54)

- Complacency will absolutely kill the entrepreneur (13:14)

- Stepping back from the entrepreneurial world to gain experience (17:44)

- What’s on Ira’s personal bucket list (22:42)

Additional Resources 

Learn more about Ira Gostin

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You can find the transcripts and more at http://bizninjaradio.com

Be sure to follow me on Instagram @bizninja

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