BWR 202: Content Marketing and Serving a Community...Not "Building An Audience" With Charlene Li

Charlene Li created Altimeter because she found something she enjoyed and she thought she could do it better than the company she had been working for. Altimeter provides consulting, speaking and strategy services for companies who want to understand and act on technology disruption (social media, digital media, etc.). It's an outside-of-the-box company and Charlene is an outside-the-box business woman! She's written 4 books (one of which is on the New York Times Bestseller list), speaks everywhere and talks with me about the distinction she sees between "building an audience" and "serving a community." She, of course, gives amazing strategies for how to enact upon the latter and also shares about her own leadership entrepreneurial experience! http://BizWomenRock.com/202