83: David McKeough, CRO at Trusona talks about being creative in how and when you describe what you do
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
English - October 28, 2021 11:00 - 39 minutes - 27.3 MB - ★★★★★ - 8 ratingsMarketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 82: 5 steps to ramp new sellers when you have no enablement and no time
David McKeough has been in cyber security sales for over 15 years starting as an individual contributor and now is the CRO at Trusona. He had stints along the way at Dyntek, McAfee, Digital Guardian, and Crowdstrike. David talks about how simple reframing of how you think about and describe the solution you sell can yield huge results. And a great story about the big impact of perseverance.
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