184: One way to maximize a first meeting
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
English - January 26, 2023 14:00 - 20 minutes - 13.9 MB - ★★★★★ - 8 ratingsMarketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
First meetings are hard to get so it is crucial we maximize them! One way we often let ourselves down is by not getting a good understanding of why our prospect wants to put resources and money into working on the problem we solve.
In this episode learn:
Why most questions we ask are situational and why that’s not goodThe most impactful types of questions to askAn exercise to take your sales team through to change your habits with questionsHow to feel better that you have a real opportunityAction:
If you enjoy the podcast, please could you give a review by going to salesbluebird.com
You might also like the following:
165: One powerful tool to improve how you sell and how you get better
109: Hot trends in cybersecurity with Amit Karp, Partner at Bessemer Venture Partners
105: Jay Wallace, VP of Worldwide Sales at Rumble, on building a sales team
Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my consulting and training
Need ideas about how to grow your pipeline? Sign up for my newsletter.