182: Being “me” focused during sales calls is slowly killing our connection with prospects

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - January 19, 2023 14:00 - 27 minutes - 19.2 MB - ★★★★★ - 8 ratings
Marketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 181: How to use a company podcast to get more exposure with Lindsay Tjepkema of Casted

Next Episode: 183: How to take on the 800lb gorilla with Russell McGuire and Ben White from Ironscales

Talking about ourselves too often is a scourge of cyber security sales teams and their output in cyber security. It is slowly killing the connection they are trying to make with their prospects.

In this episode learn:

Why it is natural to be thinking that wayExamples of websites that are “me” focusedExamples of websites where they are focused on the prospectHow you can change your mindset

Action:
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You might also like the following:
179: 13 sales mistakes founders make
171: Outbound is broken
161: 5 ways to reduce the chaos in startup selling

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