176: Corey White, CEO @ Cyvatar: how to create a compelling cybersecurity product for SMBs

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - December 06, 2022 14:00 - 40 minutes - 28 MB - ★★★★★ - 8 ratings
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Previous Episode: 175: Marketing messaging is not sales messaging

Next Episode: 177: How to think bigger, bolder and clearer when differentiating

Many cybersecurity companies skip over SMBs as a target market. But that's NOT what Corey White did when he founded Cyvatar. He took everything he learned from being in the business for over 20 years to create a compelling value prop for SMBs.

In this episode, learn:

how Corey took his learnings from 20 years of security assessments, pen tests, and incident response to create Cyvatarwhy SMBs can't afford to be attackedwhy SMBs need to be cyber-ready to do business with big companieswhat it takes to educate SMBs on what they need to do for cybersecurityhow he is moving the industry away from charging customers to tell them what is wrong

Cyvatar: www.cyvatar.ai
Corey: On LinkedIn

You might also like the following:
160: Anurag Gurtu, Chief Product Officer at StrikeReady: How to sell a platform
154: Ashley Leonard, CEO of Syxsense - How to go after the mid-market
98: One tip to avoid sounding stupid in conversations with your prospects

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