172: How to bring a HARDWARE innovation in cybersecurity to market with Jack Wilson, the CRO at Token

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - November 08, 2022 19:00 - 34 minutes - 23.9 MB - ★★★★★ - 8 ratings
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Previous Episode: 171: Outbound is Broken

Next Episode: 173: Increase your close rate by working with mobilizers and innovators (and who these people are!)

Sometimes the boring and slow growing area of cyber security are most in need of innovation. Hardware tokens are a classic example of that.

In this episode learn all about:

The Token ring and how it is revolutionizing MFAThe engineering challenges of unique form factor hardwareThe channel that Token has chosen to work with to break outHow the b2c segment has laid the groundwork for this type of product

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