170: Important leadership trait: bringing great people with you. But how do you do that?
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
English - November 02, 2022 18:00 - 32 minutes - 22.2 MB - ★★★★★ - 8 ratingsMarketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 169: Differentiate your product so prospects remember
Next Episode: 171: Outbound is Broken
Life in startup sales is a little bit easier if there is already trust and a relationship between the sales leader and some of the sellers. Founders should look for a sales leader who is able to do this.
In this episode with Craig Denton, the RVP of Sales at Beyond Trust, you will learn:
How to build trust with your sellersWhy you have to take other’s opinions of sellers with a grain of saltWe know sales leaders should lead from the front, but how do you do that?Get a balance of working in the business with on the businessHow to have tough conversations when things aren't going so wellSupport the show