17: Concede slowly and in small amounts

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - November 07, 2019 12:00 - 7 minutes - 4.99 MB - ★★★★★ - 8 ratings
Marketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 16: Banish open ended answers

Next Episode: 18: Stop servicing customers

So you have to make a concession, what does the research say about how you should do that? Mahan Khasla and Randy Illig give a golden nugget in their book Let's get real or lets not play

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