The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams artwork

161: 5 ways to the reduce the chaos in startup selling

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - September 29, 2022 13:00 - 13 minutes - 9.53 MB - ★★★★★ - 8 ratings
Marketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 160: Anurag Gurtu, Chief Product Officer at StrikeReady: How to sell a platform
Next Episode: 162: Eric Appel, CRO @ Island: why stealth is sexy and the different way Island has built the sales team

Selling at early stage startups is chaotic!! So much is still up in the air and the team is constantly looking for ways to crack the code on the sales process.  But we shouldn’t just accept the chaos.  There are ways to reduce it.

In this episode, we talk about:

Why a conversational intelligence tool is a must haveThe power of using common sales tools in the team (eg, how to handle top objections)The importance of getting the right talent on the team (and what that looks like)Why the team needs to be talking with each other all the timeHow to keep iteratingSupport the show