The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams artwork

151: Ayal Yogev, CEO and Co-Founder of Anjuna: What's more important... product or sales?

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - August 12, 2022 18:00 - 25 minutes - 17.5 MB - ★★★★★ - 8 ratings
Marketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


In this episode, I sit down with Ayal Yogev, CEO and Co-founder of Anjuna to discuss confidential computing and their role in creating additional layers of protection in the cloud. 

We also dig into how Anjuna were able to look into the market, recognize the gaps in cloud-based security systems and provide one that filled in the blanks and upleveled existing solutions. 

Ayal looks at where cloud-based computing is heading, including a vision of a hybridized cloud system where users can work across various cloud platforms at once. 

You’ll Learn:

Why distribution is the key to success in the cybersecurity market, and how to ensure yours is dialed in. The problems faced by companies who move their workload into the cloud, and how hardware vendors built a solution to prevent that. A security loophole that allowed Apple to turn down the FBI’s request for full access to their data catalog. Hint: They don’t have the data to begin with. 

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