The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams artwork

142: Michael Shieh, CEO and Founder at Appaegis, talks about making security professionals jobs easier and how to build a successful sales team

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - July 08, 2022 15:00 - 24 minutes - 16.6 MB - ★★★★★ - 8 ratings
Marketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 141: Garret Grajek, CEO and Co-Founder at YouAttest on how he is making the lives of risk managers exponentially easier
Next Episode: 143: How to answer the “What does your company do?” question without being boring or using buzzwords

In this episode, Michael Shieh, founder and CEO at Appaegis, joins us to delve into his own business’s journey from founding to expansion. We talk about the specific cybersecurity solutions his team deploys and how he has been able to recognize holes in the market to meet business needs. We also discuss his philosophy for building a sales team and for nurturing the sales process from prospect through customer.

How do you approach finding new customers? How do you know who to sell to and what they need? Is your own sales team built up for success in this industry? We address all these questions and more in today’s episode.

If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.

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You’ll Learn:

High-concern areas of cybersecurity for businessesPlanning sales team hires from individual contributors on upHow to find the right, interested prospects that need your solution A breakdown of the sales journey

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