133: Brian Lake, COO of Torq, Innovation Sandbox finalist on their innovation and the importance of staying focused on the problems to solve

In this episode, Brian Lake, COO of Torq, who is fresh off his selection for the RSA Conference innovation sandbox, talks about the role automation plays in cyber security. Many businesses today find themselves stuck in an accidental cycle of handling cybersecurity updates and processes in-house and manually. What that means is not only a lot of confusion as specs change, but also a super high risk for mistakes or things to slip through the cracks. 

Brain talks about how important it is to stay focused on the problem you solve.  And how getting the right people on board is super important to the success of the company. 

If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.

Sign up for our newsletter (https://www.salesbluebird.com)

We want your questions and topic suggestions for future episodes. Send them to  [email protected] or send us a voice/video at https://zipmessage.com/unstoppable

You’ll Learn:

The gaps in efficiency and the headaches of manual systemsWhat business owners need most in cybersecurity and how automations solve those problemsHow you should be differentiating your offeringThe opportunities to sell automated solutions for a hectic and often confusing problem

Support the Show.

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.