#130: Ani Chaunduri, CEO and co-founder of Desara talks the complex inner workings of the data security world

As we tap into the monolithic industry that is security and cyber security, there is a lot of opportunity to land grab. How can salespeople crack the cyber selling code?

In this episode, Ani Chaunduri, co-founder and CEO of Desara, who is fresh off his selection for the RSA Conference innovation sandbox, joins us to walk us through the complex inner workings of the data security world. The team structures in these types of industries can often be broken down into three areas: compliance, security and data, with each niche having its own focuses and struggle points, while the data team really ends up being the buyer.

As a cybersecurity salesperson, you also need to understand your target customer. Where do a company’s main security problems lie? What industry do you find your security solution works best for? Looking at how much and what kind of data a company stores will tell you a lot about their needs for a targeted solution: the perfect storm problem that you can offer the perfect solution to.

How keyed into these industries are you? What problems are you prepared to solve? Do you know the questions to ask? We cover these and a lot more in this episode, so dive in with us.

If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.

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