124: Pipeline generation tips #5 with Joe Mara, AVP, North American SLED & Canada at Elastic
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
English - May 05, 2022 10:00 - 8 minutes - 5.69 MB - ★★★★★ - 8 ratingsMarketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
It’s no secret that the number one challenge for sellers in cyber security is generating pipeline. In this episode, Joe Mara who is a longtime cybersecurity seller and sales leader, responsible for generating over $250 million in revenue in highly competitive markets is giving his pointers on how he strategically created ways to generate new pipeline.
Throughout the past two years with so many people being out of the office and working from home, it brought up new challenges for sellers to get in touch to schedule meetings with prospects and keep their prospects engaged.
With Joe’s unique blend of sales skills, opportunistic vigilance, and keen business acumen, we will learn in this episode what he does to fix this problem and get better results in the process.
Tune in to this episode to learn the top things he implemented to excel in pipeline generation.
If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.
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