121: Theo Nasser, CEO at Right-Hand cybersecurity, on ditching corporate sales life and starting a cybersecurity company
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
English - April 26, 2022 10:00 - 41 minutes - 28.3 MB - ★★★★★ - 8 ratingsMarketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On this episode, we sit down with Theo Nassar, CEO at Right-Hand Cybersecurity, to talk about how Theo made a change in his work life and did something a lot of us wish we could or did do.
Theo started out his journey in cyber as an intern with FireEye and then ended up getting an offer to join them as a Sales Development Representative. Now, 8 years later, he has started a business of his own called Right-Hand Cybersecurity.
Starting a company is something that Theo had always wanted to do. What it came down to was a conversation between him and his wife about three things…
#1 What were they going to do?
#2 Who were they going to do it with?
#3 Where were they going to do it?
Once he felt confident in the network he had accumulated combined with the problem he had identified, it felt like the right time to take the plunge.
So what were some of Theo’s first hires? Well, it wasn’t salespeople. He started off with hiring engineers to help build and establish his product. At first, he explains how when making those first hires, whether it was those early engineers or the early people on his go to market team, you’re hiring for a brand that is relatively unknown. Basically, you’re hiring on a vision and you're selling the vision of what you want to do, and the potential you want to unlock.
His #1 advice he’d give to an entrepreneur looking to hire the first members of their team would be to build in public.
As CEO, Theo continues to make cold calls, do outreach for prospects, and has the discipline to take what he learned during his years as an SDR and apply them to his practice and routine today.
Tune in to the episode to learn more about Theo’s journey from intern in cybersecurity to being founder and CEO of his own business.
If you want to get in touch with Theo, the best way is to contact him on LinkedIn or email him at [email protected]
If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.
Sign up for our newsletter (https://www.salesbluebird.com)
We want your questions and topic suggestions for future episodes. Send them to [email protected] or send us a voice/video at https://zipmessage.com/unstoppable
Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my consulting and training
Need ideas about how to grow your pipeline? Sign up for my newsletter.