110: One tool to 3x your discovery

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - March 17, 2022 10:00 - 11 minutes - 7.93 MB - ★★★★★ - 8 ratings
Marketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 109: Hot trends in cybersecurity with Amit Karp, Partner at Bessemer Venture Partners

Next Episode: 111: Mike Rogers, CRO at Noetic Cyber, breaks down why Ionic Security was not a financial success

Discovery is not a one-time event. Throughout the sales process we should seek to learn more and more about our prospects and the challenges they face.

Using the “what we heard” slide will give you the tool to drive continuous discovery. Be sure to make it natural and to make it a collaboration with your prospects. Learn what this slide is and how to use it in today’s episode.

If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.

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