11: Knowing your prospect's desired outcome
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
English - October 30, 2019 11:00 - 6 minutes - 4.8 MB - ★★★★★ - 8 ratingsMarketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 10: How to sound good
Next Episode: 12: Are you OK with interrupting?
Up for a challenge? Check out this simple test to see if you know the outcomes the prospect is looking for on each deal.
Keenan talks about the CRM Challenge is his book Gap Selling