#103: How to use your sales deck effectively
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
English - February 17, 2022 11:00 - 13 minutes - 9.18 MB - ★★★★★ - 8 ratingsMarketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Let’s talk about the part of that first meeting where you describe what you do.
Your prospect is asking themselves
what does your company do? who are they like that they already know about so they can do a comparison? who is already working with them?This is where we usually pull out a presentation deck. Unfortunately, this deck has become synonymous with pitching and your prospects are apprehensive about salespeople pitching at them. The thing is we are all humans and we often communicate better using visuals.
So, let's go over 5 ways to use your deck effectively:
Start every slide with something about the prospect Have the mindset to make it a conversation, not a pitchHave specific intentional questions for each slide Ease your prospect’s mindMake sure that you start strong and impactful at the startTune into today's episode where we expand more on these points and what you can do to make sure you’re using your deck effectively!
If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.
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