Part #2) The stark awareness of the time it’s going to take to produce a summit.

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English - April 18, 2021 10:00 - 9 minutes - 9.05 MB - ★★★★★ - 14 ratings
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Previous Episode: Part #1) The metrics don't matter right now.

Next Episode: Hang out with your kids at the short end of the pool.

Today I address part #2) The stark awareness of the time it’s going to take to produce a summit. It’s gonna take 16 hours a day for 90 days. And I’m not gonna do it. I’m gonna have to find a who or two to help. Or perhaps just not do it at all...

Notes:

Content, speakers, well designed funnel, the production the copyright, etc etc… If one person is going to tackle it it’s going to take 16 hours per day… The stark awareness that Mischa is not going to put those hours in… I’ve got to find the who’s… Reminds me of my home loan days. Am I creating a job for myself or am I creating a sustainable business that can live without me? And I love that question. In my Wells Fargo days I had created a job… There were marketing things that I thought I was better served doing it myself… Guess what, I should have hired someone to help me. …I could have avoided burn out…

It is now all about the who’s. Who do I get to help me execute my vision? Project manager, copy writer, social media, the building of the funnel, the tech aspect, the editing of the interviews, etc etc…

What am I gonna do? I’m not failing any way I chose to go :). How do I want to continue forward? Pivot from big summit to a small scaled back summit… or just stop with the summit process all together?

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