308: From 0 to 400 Units in 3.5 Years with Sterling White

Would your life be positively impacted by owning over 400 rental units? What if you could get there in under four years? On today’s show, we interview BiggerPockets contributor Sterling White, who has managed to do just that!
Sterling shares how he started his entrepreneurial journey selling Pokemon cards and eventually worked his way up to owning over 150 single family properties (and several multifamilies as well). He also shares how he finds 90-100% of his properties OFF MARKET using a five-step system for finding and closing on them (so simple anyone can do it), as well as the script he uses when speaking directly to sellers. You don’t want to miss his powerful secret for building rapport with potential leads (by sending a specific puzzle to them in the mail) and how he raises money to close on these properties.
If you want to scale your business and want the blueprint for how to do it, don’t miss this powerful episode!
In This Episode We Cover:

How Sterling got into real estate, working for free just to learn

Negotiating equity: What is it?

Why you possibly shouldn’t go the wholesaling route

The benefit of focusing on your strengths

How to work with your family and friends and branching out from there

How he finds deals—cold call mixed with direct mail

Why he sends Rubik’s cubes to prospects

Tips for creating a network of investors by building a funnel

What his team looks like

And SO much more!

Links from the Show

BiggerPockets Forums

BiggerPockets Calculators

BiggerPockets Events

Mentor

Better Business Bureau

BiggerPockets Blog

BiggerPockets Facebook Profile

BiggerPockets Podcast 061: How to Succeed in Multifamily Investing – A Unique Conversation with Josh, Brandon, and Ben

BiggerPockets Podcast 170: The Journey From Flipping Houses to Owning 1,470 Units with Andrew Cushman

BiggerPockets Youtube Channel

Upwork

Fiverr

ListSource

Brandon’s Instagram

David’s Instagram

Books Mentioned in this Show

90 Days of Intention by Brandon Turner (Journal)

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Multi-Family Millions by David Lindahl

Lead the Field by Earl Nightingale

Fire Round Questions

Should you invest in a passive deal first or jump straight in to being a deal sponsor?

What do you believe are the pros/cons or benefits/risks of investing in multifamily and residential rental properties?

Can you wholesale multifamily properties?

What expenses I should consider when analyzing an apartment complex?

Does anyone have any creative ways to target owners of apartment complexes to try and complete a deal?

Tweetable Topics:

“You just have to train yourself to get past objections.” (Tweet This!)

“Share your story to other people who are where you were.” (Tweet This!)

“If you can’t negotiate the price, negotiate the terms.” (Tweet This!)

“Everything is selling. Even when you’re buying, you still have to sell.” (Tweet This!)

“We all have a short amount of time on this planet, so might as well go after your dreams and goals ultimately.” (Tweet This!)

Connect with Sterling

Sterling’s BiggerPockets Profile

Sterling’s Company Website

Learn more about your ad choices. Visit megaphone.fm/adchoices

Would your life be positively impacted by owning over 400 rental units? What if you could get there in under four years? On today’s show, we interview BiggerPockets contributor Sterling White, who has managed to do just that!

Sterling shares how he started his entrepreneurial journey selling Pokemon cards and eventually worked his way up to owning over 150 single family properties (and several multifamilies as well). He also shares how he finds 90-100% of his properties OFF MARKET using a five-step system for finding and closing on them (so simple anyone can do it), as well as the script he uses when speaking directly to sellers. You don’t want to miss his powerful secret for building rapport with potential leads (by sending a specific puzzle to them in the mail) and how he raises money to close on these properties.

If you want to scale your business and want the blueprint for how to do it, don’t miss this powerful episode!

In This Episode We Cover:

How Sterling got into real estate, working for free just to learn

Negotiating equity: What is it?
Why you possibly shouldn’t go the wholesaling route

The benefit of focusing on your strengths

How to work with your family and friends and branching out from there
How he finds deals—cold call mixed with direct mail
Why he sends Rubik’s cubes to prospects
Tips for creating a network of investors by building a funnel
What his team looks like
And SO much more!

Links from the Show

BiggerPockets Forums
BiggerPockets Calculators
BiggerPockets Events
Mentor
Better Business Bureau
BiggerPockets Blog
BiggerPockets Facebook Profile
BiggerPockets Podcast 061: How to Succeed in Multifamily Investing – A Unique Conversation with Josh, Brandon, and Ben
BiggerPockets Podcast 170: The Journey From Flipping Houses to Owning 1,470 Units with Andrew Cushman
BiggerPockets Youtube Channel
Upwork
Fiverr
ListSource
Brandon’s Instagram
David’s Instagram

Books Mentioned in this Show

90 Days of Intention by Brandon Turner (Journal)

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Multi-Family Millions by David Lindahl

Lead the Field by Earl Nightingale

Fire Round Questions

Should you invest in a passive deal first or jump straight in to being a deal sponsor?
What do you believe are the pros/cons or benefits/risks of investing in multifamily and residential rental properties?
Can you wholesale multifamily properties?
What expenses I should consider when analyzing an apartment complex?
Does anyone have any creative ways to target owners of apartment complexes to try and complete a deal?

Tweetable Topics:

“You just have to train yourself to get past objections.” (Tweet This!)
“Share your story to other people who are where you were.” (Tweet This!)
“If you can’t negotiate the price, negotiate the terms.” (Tweet This!)
“Everything is selling. Even when you’re buying, you still have to sell.” (Tweet This!)
“We all have a short amount of time on this planet, so might as well go after your dreams and goals ultimately.” (Tweet This!)

Connect with Sterling

Sterling’s BiggerPockets Profile
Sterling’s Company Website

Learn more about your ad choices. Visit megaphone.fm/adchoices