Do you ever wonder how CEOs from some of our industry's most influential companies view the big social and environmental challenges we are facing today and the potential of business and innovation to adequately address these? TENCEL is a sponsor of this podcast series, so Michael took the chance and invited Lenzing's CEO Stefan Doboczky to discuss a wide range of topics in a recent interview. They touch upon Stefan's expectations of business leaders, the economics of sustainability investments, the circular model of Lenzing, the danger of short-termism, the conservative nature of the industry, climate change and forestry, and Stefan's personal view of a better world where "being something is more important than having something..." If you ever wanted to peek into the mind of a global fiber company CEO, here is your chance. This podcast is supported by the C&A Foundation, the H&M Foundation, The Rylander Foundation, and is part of the #MakeItFeelRight campaign from TENCEL™. It is produced in collaboration with Ecotextile News.