Episode 38 – eMetrics and the WAA with Jim Sterne
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English - January 17, 2011 02:42 - 30 minutes - 14.2 MB - ★★★★★ - 15 ratingsBusiness Technology web analytics social media analytics beyond web analytics omniture google analytics webtrends yahoo analytics unica Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode the Beyond Web Analytics team talks with Godfather of Analytics Jim Sterne, about the upcoming eMetrics Conference. The team talks about the history of eMetrics, what this year holds for the conference, and what my lie ahead in future years. The conversation also explores the current state of the Web Analytics Association [...]
In this episode the Beyond Web Analytics team talks with Godfather of Analytics Jim Sterne, about the upcoming eMetrics Conference. The team talks about the history of eMetrics, what this year holds for the conference, and what my lie ahead in future years. The conversation also explores the current state of the Web Analytics Association and what the future may hold for our industry.
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Hosts: Adam Greco, Rudi Shumpert
Guest Host: Jim Sterne
Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written seven books on Internet advertising, marketing and customer service including, “Social Media Metrics: How to Measure and Optimize Your Marketing Investment.” Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the co-founder and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association.
Related Links:
Jim Sterne http://www.targeting.com/
Web Analytics Association http://webanalyticsassociation.org/
eMetrics Marketing Optimization Summit http://www.emetrics.org/
Social Media Metrics: How to Measure and Optimize Your Marketing Investment http://bit.ly/SocialMetrics