Baby Gronk opens up on football retirement, his true goals and why he's certain to achieve them

On this episode of the Beyond the Helmet we are joined by football sensation, Baby Gronk (a.k.a. Madden San Miguel) and his father, Jake. 

Who is Baby Gronk? The short answer is a social media sensation who at 8 years old has already amassed a following of over 250k on Instagram. Since kindergarten he has consistently outplayed competition his age and multiple years older than him impressing professional athletes and celebrities alike. If there was ever a way to project a top recruit in the 2031 class, it would surely be Madden.

Of course, this begs the question how does an 8 year old become famous on social media - surely he is not doing this all on his own. Enter Jake. Jake is Madden's father and he's the marketing architect behind this budding brand that has so much room to grow. It is by no mistake Madden has gained such a following. From the workout regimen and diet he stuck to for years, to the coaching and training, and even to the carefully picked nickname - there is careful planning behind every move. Moves that when added up may lead to one of - if not THE -  largest NIL deals of all time.

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