S8 E5: The Art and Science of Brand Transformation with Emmanuel Probst from Ipsos

Better: The Brand Designer Podcast

English - September 12, 2023 05:00 - 1 hour - 42.8 MB - ★★★★★ - 54 ratings
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Previous Episode: S8 E4: Scaling from Freelancer to Multiple-6-Figure Agency with Lea Gucciardi from Arq Design Studio

Next Episode: S8 E6: How to Find Business & Mom Life Harmony with Cassie Gudmundson

In today’s episode I chat with Emmanuel Probst, Global Lead of Brand Thought-Leadership at Ipsos, a global market research company. We dive into all things market research and brand transformation. Emmanuel gives insights into the skills and empathies independent designers can offer clients that larger agencies can’t, as well as ways to find unique inspiration outside of social media. There are so many incredible topics discussed in this episode and I can’t wait for you to hear it!

Guest Information:

Guest Name: Emmanuel Probst

Guest Business Name: Ipsos

Guest Website: https://www.ipsos.com/en-us

Guest LinkedIn: https://www.linkedin.com/in/emmanuelprobst/

Links Mentioned:

Purchase Assemblage: The Art & Science of Brand Transformation on Amazon

Access Ipsos’s market research data

This Season’s Partner:

The Shopify Code(x)

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www.betterbranddesigner.com/disclaimer

Tags:

designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design