Better: The Brand Designer Podcast artwork

Better: The Brand Designer Podcast

305 episodes - English - Latest episode: 3 days ago - ★★★★★ - 54 ratings

Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.

Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.

In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!

Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.

Design Arts Business Entrepreneurship brand designer design podcast graphic design logo design logo designer better brand designer brand identity design work from home graphic designer design studio
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

S9 E9: Are You Making These Design Business Mistakes?

March 26, 2024 02:00 - 29 minutes - 20.3 MB

Another solo episode! In this one I go through some of the most common design business mistakes new and even experienced designers make. Don't make the same mistakes I did! Links Mentioned: 25% off one year of Honeybook Inbox Question: “Helpful tips to gain confidence in presenting concepts?” - Gemma de Munk Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Support us on Patreon Tags: designer, design, brand design, brand identity design, design studio, de...

S9 E8: How to Level Up Your Onboarding & Offboarding Experiences

March 19, 2024 05:00 - 24 minutes - 17.2 MB

 Having a good on / off boarding process is the key to a positive client experience, in today’s episode I am going to do a quick deep dive on mine and show you some lesson’s learned and maybe give you a few new ideas for yours!  Links Mentioned: Honeybook Discount Code Boxfox Inbox Question:  “how to explain the importance of following a brand guide” - Heather Van Dyne </aside> Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Support us on Patreon Tags: ...

S9 E7: Business IRL: How to Maintain a Streamlined & Inspiring Office Space (At Any Size)

March 12, 2024 05:00 - 21 minutes - 14.9 MB

Episode Description: Today I go over my desk setup and how I like to keep my office space to make sure I am both productive and in a good mood. A little lighter and on the quick side today. Inbox Question: “I’m looking for guidance for the legal side of business setup. Do most people start with a sole proprietorship or an LLC?” - Kaitlin Knust Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Support us on Patreon Tags: designer, design, brand design, brand...

S9 E6: How to Make Consistent Five Figure Months on Day Rates Alone with Sarah Masci

March 05, 2024 06:00 - 1 hour - 44.7 MB

I got to chat all things VIP Days (how to price them, how to run them, and how to sell them) with the OG day rate creator herself, Sarah Masci of Day Rate Mastery. Sarah’s story spans well over a decade, and it was incredible to hear how she generated tons of leads early on in her company, how she configured her work schedule, and how she shifted her mindset to be able to make consistent five figure months on day rates alone. Guest Information: Guest Name: Sarah Masci Guest Business Name:...

S9 E5: All About Inquiries: Stats, Trends, & How to Get More

February 27, 2024 06:00 - 39 minutes - 26.9 MB

Inspired by Abbey McGrew’s podcast episode from Unfiltered Designers! How many inquiries we got, how they found us, and who booked! In this episode Jen shares her secrets for converting those site clicks into Inquiries. Jen shares some real inquiries from real clients and talks about what exactly on her site, her social media, or her brand got those clients from just thinking about it to actually booking a discovery call. “What are your best tips for advertising yourself as a brand designe...

S9E4: How to Project Manage Your Studio to Success

February 20, 2024 06:00 - 45 minutes - 31.5 MB

Project management is a skill that every brand design studio owner needs. Having good project management doesn’t just help your business run smoothly, but it leads to a good work environment for your employees and provides your clients with a seamless client experience. In today’s episode Jen shares her best tips and lessons learned around becoming a better project manager. Links Mentioned: Brand Messaging & Copy Sprint for Designers Waitlist -  a new Hello June offer! Iterating on the On...

S9 E3: Steal My Web Design Process

February 13, 2024 06:00 - 42 minutes - 29.2 MB

Episode Description: In today’s episode Jen shares her entire web design and web development process, from a blank slate all the way to launch day, Jen explains the systems that she has in place that allows her small team to design, build, and deliver the perfect website every time. Get ready to take notes, this one is packed with a lot of value and details! Inbox Question: “Finding clients who only need branding services is challenging. I’m often finding web development or design service...

S9E3: Steal My Web Design Process

February 13, 2024 06:00 - 42 minutes - 29.2 MB

Episode Description: In today’s episode Jen shares her entire web design and web development process, from a blank slate all the way to launch day, Jen explains the systems that she has in place that allows her small team to design, build, and deliver the perfect website every time. Get ready to take notes, this one is packed with a lot of value and details! Inbox Question: “Finding clients who only need branding services is challenging. I’m often finding web development or design service...

S9 E2: How to Confidently Show Up as the Face of Your Brand with Marisa Switzer

February 06, 2024 17:00 - 54 minutes - 37.8 MB

Marisa Switzer is the founder of RISE Creative, a strategic design studio for female-founded e-commerce brands. In today’s episode we chat about her shift from the NYC fashion girlie lifestyle to owning a brand studio, showing up confidently as the face of her brand, and how her transition into motherhood has give her added confidence and clarity. Guest Information: Guest Name: Marisa Switzer Guest Business Name: Rise Creative Co. Guest Website: www.risecreativeco.com Guest Instagram: @...

S9 E1: How to Get Faster at Brand & Web Design

January 30, 2024 06:00 - 24 minutes - 17 MB

Welcome to the first episode of season 9!! Today I’ll be chatting about ways to improve your efficiency and get faster at brand and web design, allowing you to scale back on your working hours. Inbox Question: “What's an appropriate amount of time spent on choosing brand colors (initially)?” - Shelby Reed Connect With Us: Our Free Facebook Community Our Website Our Resources Page Podcast Instagram Support us on Patreon Tags: designer, design, brand design, brand identity design, de...

From the Archives | S3 E8: How to Book Your Dream Clients with Meredith Uyeyama from Quixotic Design Co

January 23, 2024 06:00 - 1 hour - 43.7 MB

Welcome to another episode from the archives! We have Meredith Uyeyama from Quixotic Design Co on the podcast to chat all about booking dream clients and nailing the sales call. We open the episode sharing our favorite places to get icons for branding projects. Meredith then tells her story about starting a design studio, becoming a creative director, and managing a team. We dive into how Meredith has defined her ideal client and successfully found her niche in the industry. Meredith share...

From the Archives | S5 E6: Level-Up Your Pricing & Start Charging $10k+ with Carli Anna

January 16, 2024 06:00 - 1 hour - 50 MB

Welcome to another episode from the archives! Five years ago Carli dropped out of design school and started her own business with charging $200 a logo. Today, at 25 years old, She runs a multiple six-figure business that allows her to provide for her growing family, book dream projects at 15k+, all without selling her soul and every hour to her business. Now Carli is teaching other creatives how to charge more while still having more fun in their business. In this episode we talk to Carli ab...

From the Archives | S2 E3: Typography, Typography, Typography!

January 09, 2024 06:00 - 39 minutes - 27.1 MB

Welcome to another episode from the archives! Typography is one of the most fun (if not challenging) parts of our jobs as brand designers. We go over the vocab, resources, and chat about our favorite foundries and fonts. Connect With Us: Our Free Facebook Community Our Website Our Resources Page Podcast Instagram Support us on Patreon Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand desi...

From the Archives | S5 E11: Designing a Website from Start to Finish with Kenzie Amick

January 02, 2024 06:00 - 1 hour - 41.6 MB

Welcome to another episode from the archives! Kenzie is a brand and website designer who fell in love with website design and decided to start her business focusing on brand and website design for small businesses. In this episode we talk about the process of building a website from start to finish, making websites feel like our clients’ digital homes, and the details we think about when putting a site together. Guest Information: Guest Name: Kenzie Amick Guest Website: https://www.kenzie...

S8 E19: Answering Your Inbox Questions

December 19, 2023 06:00 - 34 minutes - 24 MB

It’s our last episode of season 8! Today I’ll be answering your inbox questions, diving into topics like how to get high-profile clients, firing clients, structuring day rates, hiring team members and more! Thank you SO much to everyone for listening along this season. Links Mentioned: Our “The One Concept Method” Episode Our Scaling Episode Connect With Us: Our Free Facebook Community Our Website Our Resources Page Podcast Instagram Support us on Patreon Tags: designer, design, b...

S8 E18: How to Launch Your Services with Kelsey McCormick from Coming Up Roses

December 12, 2023 06:00 - 1 hour - 45.9 MB

Today I’m joined by Kelsey McCormick of Coming Up Roses, a squiggle-brained brand designer, marketing strategist, and mentor. Kelsey empowers creative professionals to fearlessly and unapologetically show up as themselves online and IRL. We chat all about launching services, her transition into education, and so much more. Guest Information: Guest Name: Kelsey McCormick Guest Business Name: Coming Up Roses Guest Website: https://www.cominguproses.co/ Guest Instagram: https://www.instagr...

S8 E18: How to Launch Your Services with Kelsey McCormick from Coming Up Roses - Use Code BETTER for $50 off Launch Your Own Way!

December 12, 2023 06:00 - 1 hour - 45.9 MB

Use code BETTER for $50 off the live cohort of Launch Your Own Way (Jan. 10-12 2024). Today I’m joined by Kelsey McCormick of Coming Up Roses, a squiggle-brained brand designer, marketing strategist, and mentor. Kelsey empowers creative professionals to fearlessly and unapologetically show up as themselves online and IRL. We chat all about launching services, her transition into education, and so much more. Guest Information: Guest Name: Kelsey McCormick Guest Business Name: Coming Up Ros...

S8 E17: Rethinking Social Media Marketing with Xanthe Appleyard from Oh Sierra

December 05, 2023 16:00 - 1 hour - 47.9 MB

Today I’m joined by Xanthe of Oh Sierra, a creative studio that help leaders and brands harness the potent power of community – online and IRL – through content marketing strategy, collaborative events, and creative spaces. In this education-packed episode we discuss the future of social media, what designers are overlooking in marketing, thought leadership, and more. Guest Information: Guest Name: Xanthe Appleyard Guest Business Name: Oh Sierra Guest Website: https://ohsierra.ca/ Guest...

S8 E16: Creating a Design Business that Supports a Flexible Lifestyle with Cass & Amanda from Foxtrot

November 28, 2023 15:00 - 57 minutes - 39.9 MB

Today I chat with Cassidy and Amanda, co-founders of Foxtrot Branding, all about leading a flexible lifestyle with business, being in a business partnership, digital products, and more! Links Mentioned: Foxtrot Branding Launch Your Business in 6 Weeks Freebie Free Foxtrot Guides Inbox Question: “How do you break into a new niche? I have a steady clientele from a specific industry and would like to shift into different industries but don't know how to make the jump without having all th...

S8 E15: How to Craft a Luxury Offer Suite that Sells with Katelyn Alyssa from Studio Kaly

November 21, 2023 06:00 - 46 minutes - 32.1 MB

Today we’re joined by Katelyn from Studio Kaly talking about what makes a luxury brand design experience and how to craft a luxurious offer suite that sells. If you’re struggling with your positioning and offers, this episode is for you! Links Mentioned: Studio Kaly The Win Without Pitching Manifesto Inbox Question: What are the key elements to running a successful photoshoot (for yourself or a client?) Connect With Us: Our Free Facebook Community Our Website Our Resources Page Pod...

S8 E14: How I Built and Launched The Design Minimind

November 14, 2023 06:00 - 42 minutes - 29.2 MB

Today I’m walking you through how I built my signature group mentorship program, The Design Minimind! The Minimind is an intimate group of designers crafting freedom-filled businesses—together. Doors to the application close on November 19th and spots are extremely limited, so apply today! Links Mentioned: The Design Minimind Website & Application 25% off Packaging Design Master with code CLOSINGTIME Inbox Question: “How do you explain the real value of investing in a good, comprehensiv...

S8 E13: How to Make Small Shifts for Big Impact in Your Design Business with Miriam Noble

November 07, 2023 14:00 - 1 hour - 42.6 MB

I chat this week with past Miniminder and personal friend of mine Miriam Noble about mom/biz life, embracing your faith in the business space, and what her experience in The Design Minimind was like! Links Mentioned: The Design Minimind: https://hellojunecreative.co/minimind Inbox Question: “How do you feel more confident in processes and strategy when you are self taught?” - Katie Jaine Anderson This Season’s Partner: The Shopify Codex theshopifycodex.com Connect With Us: Our Free ...

S8 E12: Spooooky Client Stories (Round 2!) [with Lauren]

October 31, 2023 05:00 - 1 hour - 48.6 MB

Happy Halloween, designers! Today I’m joined by my friend and employee, Lauren Braier, as we read your spoookiest client stories. Plus we share some of our own scary client stories at the end! Connect With Us: Our Free Facebook Community Our Website Our Resources Page Podcast Instagram Support us on Patreon Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design busine...

S8 E12: Spooooky Client Stories (Round 2!) with Lauren Braier

October 31, 2023 05:00 - 1 hour - 48.6 MB

Happy Halloween, designers! Today I’m joined by my friend and employee, Lauren Braier, as we read your spoookiest client stories. Plus we share some of our own scary client stories at the end! Connect With Us: Our Free Facebook Community Our Website Our Resources Page Podcast Instagram Support us on Patreon Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tags: designer, design, brand design, brand identity design, design studio, design busine...

S8 E11: Design Retainers, Privacy, & Carving Your Own Path with Olivia Herrick

October 24, 2023 05:00 - 1 hour - 48.6 MB

Today I’m joined by the design icon Olivia Herrick as we chat about how to create consistent revenue with retainers, maintaining personal boundaries in business, lead generation and SO much more. Guest Information: Guest Name: Olivia Herrick Guest Business Name: Olivia Herrick Design Guest Website: https://www.oliviaherrickdesign.com/ Guest Instagram: @oliviaherrickdesign Links Mentioned: www.hellojunecreative.co/minimind Design Retainer Bootcamp use 50OFF for $50 off This Season’s ...

S8 E10: Behind the Scenes of Hello June (Q3 & Q4 Update)

October 17, 2023 05:00 - 44 minutes - 30.7 MB

Q4 is here! Today I’m taking you behind the scenes to give an update of where my business is at, including our project cadence, lead generation, and reflecting on what I’ve learned this year. Links mentioned: Gusto Showit shortcuts This Season’s Partner: The Shopify Code(x) Connect With Us: Our Free Facebook Community Our Website Our Resources Page Podcast Instagram Support us on Patreon Our podcast disclaimer can be found by visiting: www.betterbranddesigner.com/disclaimer Tag...

S8 E9: How to Increase Profitability and Peace with Ashton Smith

October 10, 2023 05:00 - 57 minutes - 39.3 MB

Today we’re chatting with Ashton Smith of The Awakening, a Business Coaching and Education platform. Ashton graciously shares her expertise on how to increase profitability in your business while maintaining a peaceful, intentional, and harmonious life. Links Mentioned: Learn more about the Awakening Membership (Use code LEGACYCREATOR for 50% off your first month) Complimentary Profit Planner Our Awakening Academy (for those in the messy middle, ready to sustainably scale) This Season’s ...

S8 E8: Life Beyond Being Laid Off with Brad Almond

October 03, 2023 05:00 - 48 minutes - 33.3 MB

Today we chat with Brad Almond, creative specialist at Compassion International, about his experience being layed off from his design position and the lessons he’s learned as a result. Whether you’re experiencing a layoff or a slow season of business, Brad shares his encouraging advice on how to stay productive, creative, and positive throughout. Guest Information: Guest Name: Brad Almond Guest Business Name: Compassion International Guest Website: dribbble.com/bradalmond Guest Instagra...

S8 E7: My Design Business Startup Guide (What I Wish I Knew)

September 26, 2023 13:00 - 24 minutes - 16.7 MB

In today’s episode, Jen walks you through all the things she wish she knew when she started Hello June including legal, finances, style, positioning, client acquisition, mindset and more! Links Mentioned: Alli from Influencer Legal  Episode: Using Unique Premium Positioning to Attract High-Ticket Clients with Liz Cholhan This Season’s Partner: The Shopify Code(x) Watch our Instagram Live answering the questions we didn't have time for in our bonus episode! Watch our FREE Workshop all ab...

S8 BONUS: Q&A on Partnering with a Shopify Developer with Jen Chuah & Lea Gucciardi

September 24, 2023 21:00 - 55 minutes - 38.2 MB

I’m so excited to bring you a bonus episode today with two incredible Shopify developers, Jen Chuah and Lea Gucciardi! We discuss how designer and developer relationships can thrive in order to run successful, easygoing e-commerce projects with no scope creep. If you enjoy this conversation, don’t forget to join our FREE workshop right here in the Facebook group this Tuesday, September 26th led by Lea where we’ll be sharing even more information about how to have a successful Shopify designe...

S8 E6: How to Find Business & Mom Life Harmony with Cassie Gudmundson

September 19, 2023 12:00 - 55 minutes - 38 MB

In today’s episode I chat with Cassie Gudmundson, energetics business coach and host of Wealthy Mama Podcast. We chat about how to embrace flexibility and flow to create a life that feels harmonious with motherhood and business. Links Mentioned: Reux Design Co. Curated - Cassie's Signature Program Wealthy Mama Podcast Inbox Question: "How do most designers handle scheduling? Is it more common to do projects VIP-style on a strict timeline/quick turnaround or take multiple on at the same...

S8 E5: The Art and Science of Brand Transformation with Emmanuel Probst from Ipsos

September 12, 2023 05:00 - 1 hour - 42.8 MB

In today’s episode I chat with Emmanuel Probst, Global Lead of Brand Thought-Leadership at Ipsos, a global market research company. We dive into all things market research and brand transformation. Emmanuel gives insights into the skills and empathies independent designers can offer clients that larger agencies can’t, as well as ways to find unique inspiration outside of social media. There are so many incredible topics discussed in this episode and I can’t wait for you to hear it! Guest In...

S8 E5: Market Research for Small Studios with Emmanuel Probst from Ipsos

September 12, 2023 05:00 - 1 hour - 42.8 MB

In today’s episode I chat with Emmanuel Probst, Global Lead of Brand Thought-Leadership at Ipsos, a global market research company. We dive into all things market research and brand transformation. Emmanuel gives insights into the skills and empathies independent designers can offer clients that larger agencies can’t, as well as ways to find unique inspiration outside of social media. There are so many incredible topics discussed in this episode and I can’t wait for you to hear it! Guest In...

S8 E4: Scaling from Freelancer to Multiple-6-Figure Agency with Lea Gucciardi from Arq Design Studio

September 05, 2023 15:00 - 1 hour - 43 MB

In this episode, we explore the journey of Lea Gucciardi, founder of ARQ Design Studio, as she transitioned from being a freelancer to building a successful 6-figure agency. We delve into how to identify that pivotal moment that prompts a shift to a team-based approach, and we discuss some of the challenges faced with scaling. Whether you're a freelancer with dreams of expansion or you’re simply intrigued by the agency world, this episode gives so much insight into self-discovery and decidin...

S8 E3: There’s No Shame In…

August 29, 2023 05:00 - 31 minutes - 21.4 MB

Episode Description: There’s no right way to run a business! Whether you're a seasoned entrepreneur or just starting, this episode is a reminder that the journey is uniquely yours. Tune in as we celebrate embracing your creative journey, learning from challenges, and growing without guilt or shame. Inbox Question: "What's the greatest personal setback you struggle with that sometimes works against your success as a brand designer? For instance, I'm an overachiever and perfectionist and al...

S8 E2: How to Craft a Top-Notch Client Experience with Danielle Joseph from Willowspace

August 22, 2023 05:00 - 44 minutes - 30.3 MB

Danielle Joseph is the visionary founder and creative director at Function Creative Co. and founder of Willowspace, the newest CRM tool for designers! Jen and Danielle chat about the importance of crafting a strong client experience and Danielle’s experience building a startup software company. Guest Information: Guest Name: Danielle Joseph Guest Business Name: Function Creative Co. and Willowspace Guest Website: https://willowspace.app/?lmref=s7e3YA Guest Instagram: @hellofunction @wil...

S8 E1: Catching Up with Jen & How to Take a Summer Sabbatical

August 15, 2023 05:00 - 29 minutes - 20.4 MB

Welcome to season 8! In today’s episode, Jen discusses her summer sabbatical and how she’s been able to run her business while being out of office. She also gives tips for designers to plan time away from their own businesses without the worry of missed opportunities. Links Mentioned: Showit Shortcuts by Seedling Studio Inbox Question: "What are some of the best ways to improve workflow?” - Abbey Cabler Connect With Us: Our Free Facebook Community Our Website Our Resources Page Podc...

From the Archives | S5 E20: Connecting and Selling in an Organic Way on Social Media with Ashleigh Henry

July 25, 2023 05:00 - 1 hour - 46 MB

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th! If you’ve ever felt like marketing yourself on social media (or elsewhere) felt uncomfortable or you’re worried about coming off “salesy,” then this is the episode for you! Ashleigh Henry of The Cheetah Company is a marketing consultant who focuses on educating powerful women to show up and serve in their digital spaces with intentional storytelling and a whole lot of joy. She c...

From the Archives | S6 E10: Burnout, Baby, Burnout

July 18, 2023 05:00 - 1 hour - 44.5 MB

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th! Burnout is a strong sign from your body that something is not working. It’s important to listen. In this episode, Jen and Esther talk about what it’s like to maintain creativity when you’re burnt out, keeping the money coming in, and personal stories of working through charred seasons. Inbox Questions: “How do you maintain your creativity without feeling burnt out?”— AJ Samson ...

From the Archives | S4 E2: Work Less & Make More with Kelsey Kerslake from Pinegate Road

July 11, 2023 05:00 - 1 hour - 50.3 MB

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th! Imagine an easy, slow morning: you wake up, have breakfast with your family, do an activity with your kids or explore a hobby on your own, work for a couple of hours, then have the rest of the day to yourself. This reality is attainable, but more importantly, you don't need to sacrifice income when you make shifts to get to a more aligned schedule. Today Giselle & Jen chat with ...

From the Archives | S1 E11: Attracting Dream Clients and Building Your Design Business with Abbey McGrew

July 04, 2023 05:00 - 52 minutes - 36.4 MB

This episode was so wonderful to listen back to! We hope you enjoy. We will be back with Season 8 on August 15th! We are excited to have Abbey from Wayfarer Design Studio on the podcast! Abbey is a master at attracting dream projects and spills all her secrets to us on how she does it. She also tells us her design studio's origin story, what she's learned, and how she's up-leveling to the next best version of her studio. Join us! Facebook Group: https://www.facebook.com/groups/betterbrandd...

S7 E23: Answering Your Inbox Questions

June 27, 2023 05:00 - 1 hour - 42.8 MB

It’s the last episode of Season 7! This week Jen is joined by her new employee and brand design studio owner Lauren from Elby Creative to answer all of your burning inbox questions related to design, business, and everything in between. Links Mentioned: Notion Loom Flodesk Honeybook Figma Gusto Monotype Subscription Audacity GSAP Connect With Us: Our Free Facebook Community Our Website Our Resources Page Podcast Instagram Support us on Patreon Our podcast disclaimer can be f...

S7 E22: 3-Year Update on Motherhood & Business

June 20, 2023 05:00 - 33 minutes - 23.1 MB

This week Jen opens up about what her third year as a mom while running her business looked like. She goes over some of the top lessons she learned this year, sharing some perspective on her early years as a mom/business owner and also getting pretty deep about some challenges and personal growth she’s experienced this year in particular. Whether you’re a new mom, seasoned mom, or not a mom at all and just curious about her perspective and life, this episode is probably one of her most perso...

S7 E21: Brands and Bias — Avoiding Blindspots in Branding with N. Chloé Nwangwu

June 13, 2023 05:00 - 1 hour - 49.2 MB

N. Chloé Nwangwu is the Brand Scientist, a brand visibility and Digital Diplomacy (like actual diplomacy!) advisor who unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider the old Thanos snap treatment. In this episode Jen interviews N. Chloé about how brand practitioners can be on the lookout for blindspots in brands and bias. Guest Information: Guest Name: N. Chloé Nwangwu Guest Business Name: NobiWorks Guest Website: no...

S7 E20: How I Went from Feast/Famine to Booking 5 Months Out

June 06, 2023 05:00 - 48 minutes - 33.7 MB

This episode was inspired by a question from one of the students in my group program for designers The Design Minimind! She wanted to know how I went from the (seemingly) never ending cycle of being overworked, followed by really slow seasons. I go through what I learned in my 1:1 marketing mentorship with Ash from The Cheetah Company, what I did on my own, and things I recommend to designers wanting to break the feast/famine cycle in a way that works best for their businesses and lifestyles...

S7 E19: Working for (or Hiring) Another Designer with Lauren Braier

May 30, 2023 05:00 - 45 minutes - 31.5 MB

This week Lauren Braier of Elby Creative (and now Branding Bestie podcast!) joins Jen for a chat all about hiring - whether that’s for your own studio or for someone else’s studio. Lauren is now (officially!) Jen’s first part time employee but has been with Hello June as a subcontract Production Designer & Admin Assistant for the past one and a half years. We chat through do’s and dont’s for hiring, mistakes we’ve made, recommendations for how to know when to hire, and what you should be doi...

S7 E18: Leveraging Your Expertise & Value in Pricing

May 23, 2023 05:00 - 41 minutes - 28.8 MB

Pricing is a crucial aspect of any business, as it can make or break the profitability of the business. Leveraging your expertise and value is a great way to ensure that you are pricing your products or services appropriately. In this episode we talk through some important points to consider when leveraging your expertise and value in pricing, how we determine the value of our expertise (and constantly monitor and adjust it!), and methods we use to communicate our value. Inbox Question: "H...

S7 E17: Podcast Updates / Esther’s Farewell

May 16, 2023 05:00 - 37 minutes - 25.9 MB

In this episode Esther announces her decision to depart from the podcast due to focusing more time on her rapidly expanding design studio Sereth Design. The hosts discuss what’s next for the podcast (Jen is going to host solo alongside some amazing guests!) and they review their favorite Esther episodes from the past three seasons. The Better community is so grateful to Esther and all the time, passion, creativity, and heart that she’s brought to the brand over the past three seasons, and s...

S7 E16: Learning to Trust Yourself as a Designer with Bonnie Bakhtiari

May 09, 2023 05:00 - 39 minutes - 26.8 MB

This week we did a podcast swap with the lovely Bonnie Bakhtiari from The Brand Strategy Podcast! We chatted all about how difficult it can be to trust yourself as a designer - and what tools we use to strengthen our confidence and self-trust. Links Mentioned: Brand Strategy Podcast B is for Bonnie Design Connect With Us: Our Free Facebook Community Our Website Our Resources Page Podcast Instagram Support us on Patreon Our podcast disclaimer can be found by visiting: www.betterbran...

S7 E15: Would You Ever…

May 02, 2023 10:00 - 1 hour - 41.3 MB

Play a game with us! Think the opposite of “Never Have I Ever” - this week, we’re playing “Would You Ever…” We’re doing a Q&A-style episode where we ask some (juicy) questions about being a designer and business owner, working with clients, and our preferences. We also polled our audience (you guys!) on Instagram and share the results alongside our own opinions. Let’s have some fun! Special thanks to our producer Jon from Wayfare Recording Co. Connect With Us: Our Free Facebook Community O...

Twitter Mentions

@shaymlawson 2 Episodes
@fungi_dube 2 Episodes
@thelogopackage 2 Episodes
@designmuseum 1 Episode