S7 E11: In the Eyes of the Beholder: Taking Customer + Clients’ POV Into Consideration
Better: The Brand Designer Podcast
English - April 04, 2023 10:00 - 29 minutes - 20.3 MB - ★★★★★ - 54 ratingsDesign Arts Business Entrepreneurship brand designer design podcast graphic design logo design logo designer better brand designer brand identity design work from home graphic designer design studio Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When it comes to creative work such as brand design and website design, it is important to keep in mind the end user's perspective. After all, they are the ones who will be interacting with the final product. In this episode, Esther shares some tips for taking customers' and clients' points of view and needs into consideration to create the best result for them. We do this by researching, using customer-centric language, considering user experience, and testing your designs by cross-checking how the audience will see them. Because at the end of the day, the designs are not about us as designers, trends, or what we like - it’s about moving the needle for our clients, telling a story, and making something worth remembering (call back to S7 E6!)
Special thanks to our producer Jon from Wayfare Recording Co.
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